ipromea-v2

Understanding the Difference Between Prebiotics, Probiotics, and Postbiotics for Dogs: A Guide to Dog Gut Health Supplements

Sun, 22 Feb 2026 04:36:30 GMT

Maintaining optimal gut health is crucial for dogs, as it directly influences their overall well-being.

Below we dive into the distinctions between prebiotics, probiotics , and postbiotics, three essential components of canine nutrition that support digestive health. Learn how each type contributes to the gut microbiome, the benefits they offer, and how to choose the right supplements for your furry friend. Understanding these differences can help you as a pet owner make an informed decision about your dog's dietary needs and enhance your pets' health.

What Are Prebiotics, Probiotics, and Postbiotics in Canine Nutrition?

Prebiotics, probiotics, and postbiotics are vital components of canine nutrition that play distinct roles in supporting gut health. Prebiotics are non-digestible fibers that serve as food for beneficial gut bacteria, promoting their growth and activity. Probiotics, on the other hand, are live microorganisms that confer health benefits when consumed in adequate amounts, enhancing the gut microbiome's balance. Postbiotics are bioactive compounds produced by probiotics during fermentation, which can also provide health benefits to the host. Together, these components work synergistically to maintain a healthy digestive system in dogs. Research has explored the combined efficacy and safety of supplements integrating prebiotics, probiotics, and postbiotics.

How Do Prebiotics Support the Dog Gut Microbiome?

Prebiotics support the dog gut microbiome by providing essential nutrients that beneficial bacteria need to thrive. These fibers, found in foods like chicory root and inulin, are fermented by gut bacteria, leading to the production of short-chain fatty acids (SCFAs). SCFAs play a crucial role in maintaining gut health by providing energy to colon cells, reducing inflammation, and enhancing the gut barrier function. By fostering a diverse and balanced microbiome, prebiotics contribute to improved digestion and overall health in dogs. Indeed, the fundamental role of prebiotics in shaping the canine gut microbiota and enhancing overall health is well-documented.

What Role Do Probiotics Play in Enhancing Dog Digestive Health?

Probiotics enhance dog digestive health by introducing beneficial bacteria into the gut, which can help restore balance after disturbances such as antibiotic use or dietary changes. Specific strains of probiotics, such as Lactobacillus and Bifidobacterium, have been shown to improve digestion, reduce diarrhea, and support immune function. By competing with harmful bacteria for resources and producing antimicrobial substances, probiotics help maintain a healthy gut environment, ultimately leading to better nutrient absorption and overall well-being.

What Are the Key Differences Between Prebiotics, Probiotics, and Postbiotics for Dogs?

Understanding the key differences between prebiotics, probiotics, and postbiotics is essential for pet owners looking to optimise their dog's gut health. While prebiotics serve as food for beneficial bacteria, probiotics are the live microorganisms that provide health benefits. Postbiotics, in contrast, are the beneficial compounds produced by probiotics during fermentation. Each plays a unique role in supporting the gut microbiome, and their combined effects can lead to enhanced digestive health in dogs.

How Do Prebiotics and Probiotics Interact in the Canine Gut?

Prebiotics and probiotics interact synergistically in the canine gut to promote a healthy microbiome. Prebiotics provide the necessary nutrients for probiotics to flourish, while probiotics help ferment these fibers, producing beneficial metabolites. This interaction enhances the overall effectiveness of both components, leading to improved gut health and better digestion. For instance, when prebiotics are consumed alongside probiotics, the beneficial bacteria can thrive, leading to increased production of SCFAs and other health-promoting compounds.

Why Are Postbiotics Considered the Next Generation of Pet Nutrition?

Postbiotics are gaining recognition as the next generation of pet nutrition due to their potential health benefits. Unlike probiotics, which require live bacteria to be effective, postbiotics are stable compounds that can exert health benefits without the need for live microorganisms. Recent research has shown that postbiotics can enhance gut barrier function, modulate immune responses, and reduce inflammation. As a result, they represent a promising area of study in canine nutrition, offering a new approach to supporting gut health.

What Are the Benefits of Prebiotics, Probiotics, and Postbiotics for Dogs?

The benefits of prebiotics, probiotics, and postbiotics for dogs are numerous and can significantly enhance their overall health. Each component contributes uniquely to digestive health, immune support, and overall well-being.

How Do Prebiotics Improve Canine Digestive Health?

Prebiotics improve canine digestive health by promoting the growth of beneficial gut bacteria, which in turn enhances nutrient absorption and digestion. By increasing the production of SCFAs, prebiotics help maintain a healthy gut environment, reducing the risk of gastrointestinal disorders. Additionally, prebiotics can improve stool quality and consistency, leading to healthier bowel movements.

In What Ways Do Probiotics Help Dogs’ Immune Systems?

Probiotics play a crucial role in supporting dogs' immune systems by enhancing the gut-associated lymphoid tissue (GALT), which is a significant part of the immune system. By promoting a balanced gut microbiome, probiotics help prevent the overgrowth of harmful bacteria and pathogens. Research indicates that regular probiotic supplementation can lead to improved immune responses, reducing the incidence of infections and illnesses in dogs.

How to Choose the Right Gut Health Supplement for Your Dog?

Choosing the right gut health supplement for your dog involves considering several factors, including the specific needs of your pet, the quality of the product, and the ingredients used. It's essential to select supplements that contain well-researched strains of probiotics and prebiotics, as well as postbiotics that have demonstrated health benefits.

What Factors Should You Consider When Selecting Prebiotic and Probiotic Supplements?

When selecting prebiotic and probiotic supplements for your dog, consider the following factors:

Ingredients: Look for high-quality sources of prebiotics and specific probiotic strains that have been shown to be effective in dogs.
Dosage: Ensure that the supplement provides an adequate dosage of probiotics, typically measured in colony-forming units (CFUs). Ipromea's products have billions of CFU.
Brand Reputation: Choose products from reputable brands, such as Ipromea , that conduct third-party testing to ensure quality and efficacy.

Are Postbiotic Supplements Safe and Effective for Dogs?

Postbiotic supplements are generally considered safe and potentially effective for dogs. Research indicates that they can provide health benefits without the need for live bacteria, making them a stable option for supporting gut health. However, it's essential to consult with a veterinarian before introducing any new supplements to your dog's diet, especially if they have underlying health conditions.

What Does Recent Research Reveal About Postbiotics in Dog Nutrition?

Recent research has shed light on the potential benefits of postbiotics in dog nutrition, highlighting their role in enhancing gut health and overall well-being. Studies have shown that postbiotics can improve gut barrier function, modulate immune responses, and reduce inflammation, making them a valuable addition to canine diets.

How Are Postbiotics Changing the Landscape of Canine Gut Health Supplements?

Postbiotics are changing the landscape of canine gut health supplements by offering a stable and potentially effective alternative to traditional probiotics. As research continues to uncover their benefits, more pet owners are turning to postbiotic supplements to support their dogs' digestive health. This shift reflects a growing understanding of the importance of gut health in overall canine wellness and the potential for postbiotics to play a significant role in pet nutrition.

A Closer Look at Ipromea's Range - Which Product Is Right for Your Pet?

Thu, 12 Jun 2025 10:24:57 GMT

Choosing the right care for your beloved pet can feel overwhelming, especially when you want nothing but the best for their health and happiness. Ipromea specializes in providing high-quality probiotics for cats & dog and supplements to enhance your pet's well-being. But with so many great choices, where do you start?

Let's take a closer look at some of their top products to find out which one is the perfect fit for your furry friend.

iPro Calm for Stress-Free Pets

Pets, just like humans, experience stress. Loud noises, vet visits, and a change in routine can leave your pet feeling anxious. iPro Calm is specially formulated to support your pet's nervous system. It contains powerful probiotics combined with calming aids to keep your dog or cat relaxed during high-stress situations, such as fireworks or long car rides.

Why choose iPro Calm?

Eases anxiety and promotes relaxation
Ideal for pets prone to stress or separation anxiety
Effective for both cats and dogs

Say goodbye to restless nights and hello to a calm and happy pet.

Woof Wonder for a Shiny Coat

A healthy, glossy coat is a sign of a pet thriving physically and nutritionally. Woof Wonder enhances your dog's skin and coat health with probiotics and essential nutrients. It works from the inside out to provide balanced skin and a softer, shinier coat.

Why choose Woof Wonder?
Great for dogs with dry or itchy skin
Improves overall coat quality
Perfect for dogs of all breeds and ages

Your four-legged best friend deserves to look and feel their best every day!

Paw N’ Purr for Healthier Treat Times

Treating your pet shouldn’t come at the expense of their health. Paw N’ Purr is an all-natural, protein-rich treat enhanced with Australian-made probiotics. It's not just delicious but also supports your pet's digestive health and immune system.

Why choose Paw N’ Purr?
All-natural and protein-packed
Supports digestion and a healthy gut
Safe and tasty for both cats and dogs

Now you can reward your pet guilt-free while boosting their overall health!

iPro Absorb for Better Digestion

If your pet regularly deals with tummy troubles, iPro Absorb is here to help. This powerful probiotic formula targets gut health, ensuring better digestion and nutrient absorption. Frequent bouts of upset stomach or irregular bowel movements can be a thing of the past.

Why choose iPro Absorb?

Promotes a healthy digestive system
Reduces gasiness and bloating
Suitable for pets with sensitive stomachs

This product ensures your pet enjoys every meal without discomfort.

iPro Shine For Perfect Skin And Coat

If your pet struggles with dry, irritated skin or a dull coat, iPro Shine is the perfect solution. Packed with essential omega-3 and omega-6 fatty acids, this supplement is designed to support skin hydration and promote a glossy, healthy coat. Say goodbye to excessive shedding and itchy skin—your pet deserves to feel comfortable and radiant!

Why choose iPro Shine?

Nourishes and hydrates the skin
Enhances coat shine and reduces shedding
Ideal for pets with sensitive or allergy-prone skin

With iPro Shine , your furry friend will look and feel their absolute best!

Make the Right Choice for Your Furry Friend

Every pet is unique, and so are their needs. Whether they’re anxious, struggling with tummy troubles, or need a nutritional boost, Ipromea offers tailored solutions to help your furry companion thrive. Take the first step towards their optimal health with one of Ipromea's top-quality products today .

The Role of Probiotics in Easing Stress and Separation Anxiety in Dogs

Thu, 12 Jun 2025 08:32:35 GMT

Caring for our furry friends often goes beyond providing food and a comfy bed. For many dog owners, managing stress and separation anxiety can be a challenging—but essential—part of ensuring their pet’s happiness and wellbeing. Here's where probiotics step in as a natural, effective solution.

This blog explores how probiotics, specifically tailored for dogs, can help ease stress and separation anxiety while promoting overall health.

If you’re on the hunt for the best dog probiotics in Australia , keep reading to see how they could make a difference in your pup's life.

What are probiotics and how do they work in dogs?

Probiotics are beneficial bacteria that live in a dog’s gut, promoting a healthy digestive system and supporting overall well-being. Dogs also have a gut-brain axis, which means there’s a direct connection between their digestive health and mental health. When probiotics restore balance in your dog’s gut microbiome, they can help regulate stress levels and reduce anxiety.

How probiotics help dogs with stress and anxiety

When dogs experience stress or changes in their routine, their gut microbiome can become unbalanced. This imbalance often exacerbates symptoms of anxiety, like excessive barking, nervousness, or destructive behaviours. Here’s where probiotics come in to help rebalance the gut, soothing not just tummy troubles but emotional distress, too.

Probiotics like iPRO-CALM are formulated to target the nervous system, promoting calmness in stressful situations such as:

Separation anxiety
Loud noises (like thunderstorms and fireworks)
Travel-related stress
Vet visits or grooming appointments

By promoting a healthy gut environment, probiotics not only reduce physical symptoms like excess gas but also improve your dog’s mood and resilience to stressors.

Other benefits of probiotics for dogs

When choosing the best probiotics for dogs in Australia , you’ll find that the benefits go far beyond easing anxiety. Probiotics also contribute to:

1. Improved digestion

Better digestion leads to fewer tummy troubles and reduced stool odours.

2. Boosted immunity

A balanced microbiome strengthens your dog’s immune system, helping them fight off illness and recover quickly.

3. Healthy coat and skin

By improving nutrient absorption, probiotics can enhance coat quality and reduce skin irritation.

4. Maintaining a healthy weight

Probiotics play a role in metabolism regulation, preventing unnecessary weight gain or loss.

Finding the best dog probiotics in Australia

It’s important to choose probiotics specifically designed for canine health. Unlike human or generic animal probiotics, dog-specific formulations cater to the best gut microbiome test in Australia . Here are a few tips for finding the ideal option:

Look for Australian-made products for quality assurance.
Choose a brand that provides detailed information, like the strains of bacteria used and their specific benefits.
Opt for well-reviewed products, such as Ipromea’s iPRO-CALM , trusted by countless Australian pet owners.

Ipromea’s probiotics check these boxes and more, offering targeted support for both physical and emotional well-being.

How to introduce probiotics to your dog

Integrating probiotics into your dog’s routine is easy:

Start by reading the product label to determine the proper dosage for your dog's size and age.
Mix the probiotics into your dog’s food. Ipromea’s iPRO-CALM comes in an easy-to-administer form that blends seamlessly with regular meals.
Be consistent. Probiotics work best when given regularly, especially during stressful periods.

If you’re unsure whether probiotics are the right step for your dog, consult your vet for tailored advice.

Why a happy gut creates a happy dog

Easing stress and separation anxiety often requires a holistic approach—but probiotics are a simple, natural step in the right direction. By balancing your dog’s gut microbiome, you’ll not only see improvements in stress management but also an overall enhancement of their health and quality of life.

Discover how probiotics like Ipromea’s iPRO-CALM can bring lasting benefits to your dog’s well-being. Explore our range and choose the best probiotics for your furry friend.

Introducing Probiotics to Picky Cats: Tips for Success

Thu, 08 May 2025 11:21:19 GMT

If your cat turns up its nose at new food or supplements, you’re not alone. Many cat owners face the challenge of introducing new elements into their pet’s diet, including beneficial products like probiotics.

Probiotics can do wonders for your feline friend’s gut health, immune system, and overall vitality. But convincing a picky cat to try something unfamiliar can be tricky!

This guide will walk you through the benefits of probiotics for cats and offer practical tips to help even the fussiest feline enjoy them.

Why Probiotics Are Important for Cats

Probiotics are live microorganisms that support your cat’s gut microbiome. A healthy gut aids digestion, boosts the immune system, and can even improve your cat’s mood and coat. Probiotics are especially helpful after a course of antibiotics, during stressful periods (like moving or fireworks), or for cats with ongoing digestive issues.

For Australian cat owners, finding a high-quality feline probiotic is key. Products like Paw n’ Purr offer 100% Australian-made probiotics designed specifically for cats, providing gentle yet effective support for their digestive health.

Tips for Introducing Probiotics to Picky Cats

1. Start with a Taste Test

Cats can be highly sensitive to new flavours and textures. If your chosen probiotic comes as a powder, sprinkle a small amount over their usual food and observe their reaction. For treats like Paw n’ Purr , offer one piece as a test.

2. Mix It with a Favourite Food

Masking unfamiliar tastes by mixing them with something your cat loves can work wonders. Whether it’s wet food, a little tuna water, or a small piece of roast chicken, the familiar smell and taste will help ease their hesitation.

3. Introduce Gradually

Cats are creatures of habit, and sudden changes to their diet can cause stress. Start by giving them small doses of the probiotic alongside their regular meals. Over the course of a week, gradually increase the amount until they’re comfortable with the full serving.

4. Focus on High-Quality, Cat-Specific Probiotics

Not all probiotics are created equal, and giving your cat supplements designed for humans or dogs may be ineffective or even harmful.

Stick to the best feline probiotics like those offered by Ipromea’s Paw n’ Purr , crafted specifically for cats. These supplements are packed with natural, functional ingredients and are backed by Australian expertise.

5. Positive Reinforcement

Reward your cat with praise, cuddles, or a favourite toy after they try the probiotic. Positive associations will help build their confidence and willingness to eat it in the future.

6. Watch for Changes

Once your cat begins taking probiotics consistently, monitor their behaviour and wellbeing. Positive signs include fewer tummy upsets, less hairball formation, and a shinier coat. These improvements can reassure you that the probiotics are working their magic!

Why Cat-Probiotics From Ipromea Stand Out

For cat probiotics in Australia , Ipromea’s Paw n’ Purr is a top choice. These all-natural, high-protein treats are enhanced with 100% Australian-made probiotics, ensuring quality and effectiveness. The treats are not only functional but also delicious, making them a great solution for picky eaters.

Ipromea’s commitment to supporting pets’ digestive and overall health has earned them the trust of many Australian pet owners.

You can also enjoy the comfort of knowing their products are backed by microbiome research and crafted to the highest standards.

Transform Your Cat’s Health, One Treat at a Time

Introducing probiotics to your cat doesn’t have to be a daunting task. With patience, the right approach, and high-quality products like Ipromea’s Paw n’ Purr , you can support your cat’s digestive and overall health while keeping them happy.

Start your cat’s probiotic journey today and experience the positive changes for yourself. Explore our range of cat probiotics in Australia , and give your feline friend the gift of health they’ll love.

How Seasonal Changes Can Impact Your Pet’s Microbiome

Thu, 08 May 2025 10:42:05 GMT

As pet owners, we often think about how seasonal changes affect our own lives, but have you considered the impact on your pet’s health? Specifically, your furry friend’s microbiome - the diverse and delicate ecosystem of microorganisms in their gut - can be significantly influenced by changing seasons.

Understanding these seasonal shifts and how they affect your pet’s digestion, immunity, and overall well-being is essential for keeping them happy and healthy year-round.

Equipped with insights and the best dog probiotics in Australia or the best feline probiotic , you can actively support your pet’s microbiome for a healthier life.

What Is Your Pet’s Microbiome?

Your pet’s microbiome refers to the community of microorganisms within their digestive system. It plays a vital role in processing food, absorbing nutrients, and supporting immune function. When the microbiome is in balance, your pet thrives. When it’s out of balance, digestive issues, weakened immunity, and stress-related behaviors can arise.

Seasonal changes have a profound effect on this gut ecosystem due to factors like diet shifts, allergies, stress levels, and environmental changes.

How Seasonal Changes Affect Your Pet’s Microbiome

Here are a few key ways that each season can impact your pet’s gut health:

1. Spring Allergies and Gut Health

Spring brings beautiful blooms and, unfortunately, an explosion of allergens. Seasonal allergies increase inflammation not only in the skin but also within the gut lining. This increased inflammation can disrupt your pet’s microbiome, leading to digestive sensitivity or upset.

To combat this, probiotics such as Poochy Pegs or Paw N’ Purr can help reduce inflammation and improve gut balance.

2. Summer Heat and Hydration

The hot summer months mean your pets are likely drinking more water, which is great for hydration but can sometimes lead to dilution of stomach acids crucial for digestion.

Additionally, if your pet spends more time outdoors or consumes unusual foods (like sneaking barbeque scraps!), their gut balance may be disrupted. High-quality probiotics can help stabilize their digestion during these changes.

3. Autumn Diet Changes

During autumn, pets might experience diet changes, whether it’s switching from lighter foods in summer to richer, heartier meals for colder months.

Abrupt changes in dietary habits can shock their microbiome, leading to discomfort like diarrhea or bloating. Probiotics that support smooth transitions, such as those in Ipromea’s iPRO-ABSORB, can help manage these dietary adjustments effortlessly.

4. Winter Immunity Challenges

As temperatures drop, your pet’s immune system might be under extra stress, making them more prone to seasonal illnesses. Their gut microbiome plays a direct role in immunity, so supporting it with probiotics can be key.

Research-backed products like the ones trusted by Ipromea’s customers have been shown to boost immunity, keeping your pets safe through the colder months.

The Benefits of Probiotics Year-Round

Probiotics offer year-round benefits for your pet—even when seasonal changes introduce challenges. Here’s why adding a probiotic to your pet’s feeding routine is a game-changer:

Improved Digestion : Minimize tummy troubles and reduce problematic waste with probiotics that aid in proper digestion.
Boost Immune Function : Probiotics strengthen your pet’s defenses, helping them fight off seasonal illnesses and recover faster.
Stress-Free Transitions : Seasonal changes, like moving homes or loud seasonal celebrations (e.g., fireworks), can stress your pet. Probiotics help them stay calm and stress-free.

How to Support Your Pet’s Microbiome at Home

Supporting a healthy gut doesn’t have to be complicated. A few simple steps can make a world of difference.

1. Choose the Best Probiotics for Your Pet

Look for probiotics formulated specifically for pets, like Ipromea’s range of best dog probiotics in Australia and best feline probiotic options. These products are expertly crafted to meet your pet’s unique digestive and immune system needs.

2. Stick to a Consistent Feeding Schedule

Consistency reduces stress on your pet’s digestive system. Feed them at regular intervals to help their gut maintain a steady rhythm.

3. Manage Seasonal Allergens

Minimize your pet’s exposure to allergens by using air purifiers, cleaning their spaces regularly, and consulting your vet about safe antihistamines or immune support products.

4. Hydrate, Always

Ensure fresh, clean water is always available. This simple step supports your pet’s digestion and overall health, especially during the hotter months.

Boost Your Pet’s Health with Ipromea

When it comes to gut health, choosing the right probiotic is critical. Ipromea offers a wide range of pet probiotics specifically tailored to meet the needs of dogs and cats.

With scientifically-proven ingredients, 100% Australian-made quality, and vet endorsements, these probiotics are trusted by thousands of Aussie pet owners.

Try fan favorites like Beg ‘n’ Bark for balanced skin and coat health, or Paw N’ Purr for all-natural probiotic-enriched treats that keep your feline’s digestive system in check.

Take the first step toward year-round microbiome support.Shop Ipromea now!

Probiotics for Senior Pets: Supporting Gut Health in Their Golden Years

Tue, 15 Apr 2025 10:47:29 GMT

As our beloved pets age, their health needs evolve, requiring extra attention and care. One area often overlooked in senior pet care is gut health—yet it plays a crucial role in their overall well-being. If you’re a pet owner looking to give your furry senior the best quality of life, probiotics might be the game-changer you need. Here, we'll explore the importance of pet probiotics and how they can support your senior companion's gut health in their golden years.

Why Gut Health Matters for Senior Pets

Just like humans, pets have a complex ecosystem of bacteria in their digestive systems, also known as the gut microbiome.

This microbiome is essential for breaking down food, absorbing nutrients, and supporting immune function. However, as pets age, their gut health may decline due to a weakened immune system, dietary changes, or health conditions.

Poor gut health in senior pets may manifest as chronic diarrhoea, poor appetite, bloating, or lacklustre energy. That’s where probiotics come into play. Rich in beneficial bacteria, probiotics can restore gut balance, enhance digestion, and even improve your pet’s mood and overall vitality.

The Benefits of Pet Probiotics for Senior Pets

Introducing probiotics into your senior pet’s routine comes with a host of benefits that can make a noticeable difference in their comfort and happiness.

1. Improved Digestion

Probiotics help break down food more efficiently, alleviating common digestive troubles like constipation and diarrhoea. For senior pets with sensitive stomachs, this can be life-changing.

2. Boosted Immune System

A balanced gut microbiome enhances immune function, helping your pet fight off illnesses, infections, and allergies. This is particularly important for older pets, whose immunity naturally weakens with age.

3. Enhanced Nutrient Absorption

Senior pets often struggle to get the nutrients they need from food alone. Probiotics improve nutrient absorption, ensuring your pet benefits from the vitamins and minerals in their diet.

4. Calm and Stress-Free Living

Ageing pets can become more easily stressed or anxious, whether it’s from changing environments, vet visits, or loud noises. Probiotics may help ease stress and promote a sense of calm.

5. Healthier Weight

Maintaining a healthy weight can be challenging for senior pets, but a well-balanced gut supports better metabolism, helping to manage weight and prevent obesity-related issues.

How to Choose the Best Probiotics for Your Pet

Selecting the right probiotics for your furry friend is key to reaping the benefits. Here are some tips to help you choose wisely:

1. Choose High-Quality Probiotics

Go for products specifically formulated for pets, such as those from trusted brands like Ipromea. Products like iPRO-ABSORB and Paw N’ Purr are designed to support healthy digestion and immunity.

2. Consider Individual Needs

Are you looking to address specific concerns like anxiety or skin health? Many probiotic formulas are tailored to target particular health issues. Ipromea offers a variety of options, from iPRO-CALM for stress relief to iPRO-SHINE for skin and coat health.

3. Consult Your Veterinarian

Before introducing new supplements, speak to your vet about your pet’s unique needs and any pre-existing health conditions.

4. Test and Monitor

Introduce probiotics gradually and keep an eye on how your pet responds. Positive changes can include steadier digestion, increased energy, and an overall improvement in mood and behaviour.

Proactive Care with a Gut Microbiome Test

Not sure where to start? A gut microbiome test , like the ones available in Australia, can provide valuable insights into your pet’s digestive health. These tests analyse the balance of bacteria in your pet’s gut and offer tailored tips for improvement—making it easier to pinpoint the right probiotics and diet adjustments.

Give Your Senior Pet Their Best Years Yet

Caring for a senior pet requires extra attention, but the rewards are immeasurable. By supporting their gut health with high-quality pet probiotics, you can help them enjoy their golden years with comfort, vitality, and happiness.

Discover Ipromea for Your Pet’s Gut Health

Looking for a trusted solution to improve your pet’s gut health? Discover Ipromea —a brand dedicated to providing high-quality, science-backed probiotics for pets.

Ipromea products are specifically formulated to support your furry friend’s digestive system, immune health, and overall well-being.

Take the first step toward a healthier, happier pet today! Explore our range of pet-specific probiotics and other products , and learn how they can make a difference in your pet’s life.

Probiotics for Cats: Can They Help With Hairballs and Digestive Issues?

Tue, 15 Apr 2025 10:34:35 GMT

If you're a cat owner in Australia, chances are you've encountered some common feline problems—hairballs, upset stomachs, or even issues with digestion.

But what if we told you there’s a natural, science-backed way to help your furry friend stay healthier and happier? Enter probiotics for cats.

This guide explores how cat probiotics might be a game changer for digestive health and hairball control, and why so many pet lovers are turning to them as part of their pets' wellness routines.

What Are Probiotics for Cats?

Probiotics are live bacteria and microorganisms that are good for maintaining gut health—and yes, they can benefit cats too. Just as we use probiotics to support digestion, cats can also benefit from incorporating these beneficial bacteria into their diets.

The gut microbiome (a collection of bacteria, fungi, and other microorganisms in the digestive tract) plays a vital role in your cat’s overall health. A healthy microbiome helps with digestion, the immune system, and even hairball management.

But imbalances in this ecosystem, whether due to illness, stress, or diet, can lead to issues like vomiting, constipation, diarrhoea, and yes, those pesky hairballs.

This is where probiotics for cats in Australia , like those from Ipromea, can make a big difference.

Why Do Cats Need Probiotics?

Just like humans, cats face numerous factors that can disrupt their gut health, such as stress, diet changes, antibiotics, or ageing. While a quality diet is key, it may not always be enough. Adding probiotics to your cat's care routine can help restore the balance in their gut. Here's how they can help:

1. Managing Digestive Issues

Probiotics support digestive health by encouraging a balanced gut microbiome. If your cat experiences loose stools, bloating, or other tummy troubles, probiotics provide the extra support needed to keep their digestion running smoothly.

2. Reducing Hairballs

Have you noticed your cat struggling to cough up hairballs? Probiotics enhance digestion, which can help break down ingested hair naturally and reduce the occurrence of hairball formation.

3. Boosting Immunity

A healthy gut equals a stronger immune system. Probiotics assist your cat in fighting infections and bouncing back after illness, keeping them energetic and happy.

4. Promoting Overall Wellbeing

By helping your cat process nutrients more effectively, probiotics can contribute to healthier skin, shinier fur, and even improved moods.

How to Use Probiotics for Cats

Adding probiotics to your cat's lifestyle isn’t as complicated as it may seem. Australian pet owners can find easy-to-use products like Ipromea’s Paw n’ Purr, a high-protein treat infused with probiotics. Simply add it to your cat's regular meals, or give it on its own as a snack.

Probiotics are typically safe for cats of all ages, including kittens. If you’re unsure of how much to give or if probiotics are right for your cat, consult your vet.

Probiotics for Kittens

If you're raising a kitten, it's never too early to consider their gut health. Kittens, with their young and sensitive digestive systems, are especially prone to tummy troubles. Probiotics can be a great way to ensure your kitten thrives during these formative months, making sure they absorb nutrients efficiently and develop a strong immunity.

What to Look for in Cat Probiotics

When choosing probiotics for cats in Australia , keep these factors in mind:

Trustworthy Ingredients – Ensure the product is all-natural and made with high-quality components.
Specific Strains for Pets – Not all probiotics work the same way. Look for strains that target cats specifically.
Australian-Made Quality – Products made in Australia, like Ipromea’s, ensure the highest production standards and ingredient transparency.

Are Probiotics Right for Your Cat?

If your cat deals with digestive issues, frequent hairballs, or a run-down immune system, probiotics could be the perfect solution. Many pet owners in Australia are discovering how probiotics can transform their pets’ health for the better.

By choosing a high-quality product like Ipromea’s Paw n’ Purr , you’re not just addressing existing issues—you’re investing in your cat’s long-term health and happiness.

Take the First Step Towards Better Gut Health for Your Cat

Your cat deserves to feel their best, inside and out. Whether they're a kitten just starting out or a seasoned adult dealing with digestive challenges, probiotics offer a natural, effective way to support their wellbeing.

Discover Ipromea for Your Pet’s Gut Health

Looking for a trusted solution to improve your pet’s gut health? Discover Ipromea —a brand dedicated to providing high-quality, science-backed probiotics for pets.

Ipromea products are specifically formulated to support your furry friend’s digestive system, immune health, and overall well-being.

Take the first step toward a healthier, happier pet today! Explore our range of pet-specific probiotics and other products, and learn how they can make a difference in your pet’s life.

Are Homemade Diets Enough? The Case for Probiotics in Home-Cooked Pet Meals

tony@ipromea.com.au (Tony Davis) — Thu, 27 Mar 2025 08:27:05 GMT

For many pet owners, preparing home-cooked meals for their furry friends feels like the ultimate act of love. After all, what could be better than knowing exactly what goes into your pet's bowl? While these personalised diets can be a healthy and heartfelt choice, they may lack certain key elements that pets need to thrive—probiotics being one of them.

Probiotics are often overlooked in pet nutrition, but they're essential for supporting your dog or cat's digestive health, improving nutrient absorption, and even boosting their immune system.

If you're relying solely on home-cooked meals, here's why you'd want to consider supplementing with probiotics.

What Are Probiotics?

Probiotics are live microorganisms—commonly referred to as "good bacteria"—that live in your pet's digestive system. These friendly bacteria help maintain a balanced gut microbiome, which is crucial for everything from digestion to immune function.

For pets, just as for humans, a healthy gut is the foundation of overall well-being. Probiotic supplements can restore bacterial balance in times of stress (like vet visits or travel), gut upset, or illness.

Do Homemade Diets Cover All the Bases?

Nutrition Gaps in Home-Cooked Meals

Cooking meals at home allows you to eliminate fillers and poor-quality ingredients often found in commercial kibble. However, even the most well-intentioned meals aren't guaranteed to provide every nutrient your pet needs. It's easy to overlook vital nutrients like calcium, taurine (for cats), or fibre.

Probiotics might not be included in your pet's meal plan unless you're specifically adding them. Unlike wild animals—who can naturally obtain probiotics through their diet of raw, unprocessed food—pets eating cooked diets often lose access to these essential gut-supporting organisms.

The Role of Gut Health in Overall Well-Being

A well-balanced gut microbiome plays a larger role in your pet's health than you might expect. It contributes to better digestion, nutrient absorption, reduced inflammation,

and even cognitive function. For pets with specific health challenges, like food sensitivities or irritable bowel syndrome, probiotics can be a game-changer.

Home-cooked diets, while wholesome, simply don’t contain the concentration of "good bacteria" needed to support a robust gut microbiome—especially if your pet has been on antibiotics recently or is prone to digestive upsets.

Benefits of Adding Probiotics to Home-Cooked Meals

1. Improved Digestion

Probiotics help break down food more efficiently, allowing your pet to better absorb nutrients from their meals. This is especially helpful if your pet's diet includes a lot of fibrous vegetables or proteins that are harder to break down.

2. Stronger Immune System

Probiotics have a direct impact on your pet's immune health by promoting good gut bacteria, which form a protective barrier against harmful pathogens.

3. Reduced GI Issues

Pets prone to diarrhea, gas, or bloating often experience significant relief when probiotics are introduced to their diets.

4. Enhanced Skin and Coat Health

Improved nutrient absorption often leads to healthier skin and shinier coats—a visible marker of better overall health.

5. Stress Management

During high-stress situations, such as moving homes or introducing a new pet, probiotics can help prevent digestive disturbances caused by stress.

How to Choose the Right Probiotic for Your Pet

When it comes to choosing a probiotic, not all products are created equal. Here are some tips to ensure your pet gets the best option:

Select a Pet-Specific Product

Avoid giving your pet human probiotics, as their gut bacteria differ significantly from ours. Look for a product specifically formulated for dogs or cats.

Check for Diverse Strains

A good probiotic will contain multiple strains of bacteria, such as Lactobacillus and Bifidobacterium, which target different aspects of gut health.

Look for Live Cultures

Ensure the product specifies "live and active cultures." This ensures the probiotics are effective at aiding digestion and promoting good gut bacteria.

Start Small and Observe

If you're new to supplementing with probiotics, ease your pet into it by introducing small amounts and monitoring their response. Watch for improvements in energy levels, stool quality, and overall mood.

Help Your Home-Cooked Diet Do More

Home-cooked meals show dedication and care, but adding a probiotic supplement can help fill nutritional gaps and elevate your pet’s health to the next level. Investing in your pet’s gut health now can mean fewer trips to the vet down the line, and a happier, healthier companion by your side.

Discover Ipromea for Your Pet’s Gut Health

Looking for a trusted solution to improve your pet’s gut health? Discover Ipromea —a brand dedicated to providing high-quality, science-backed probiotics for pets.

Ipromea products are specifically formulated to support your furry friend’s digestive system, immune health, and overall well-being.

Take the first step toward a healthier, happier pet today! Explore our range of pet-specific probiotics and other products, and learn how they can make a difference in your pet’s life.

Understanding Gut Microbiome Imbalances: What They Mean for Your Pet

Tue, 25 Feb 2025 08:13:45 GMT

The health of your pet's gut has a massive influence on their overall well-being. From digestion to immunity, a balanced gut microbiome plays a critical role in keeping your furry friend happy and healthy. But what happens when there’s an imbalance in their gut microbiome?

This post will introduce you to the concept of the gut microbiome, explain the signs of imbalance, and highlight what it could mean for your pet. By the end, you’ll also learn practical steps to support your pet's gut health.

What Is the Gut Microbiome?

Your pet’s gut microbiome consists of trillions of microorganisms—including bacteria, fungi, and viruses—that live in their digestive tract. These tiny organisms collaborate to perform crucial functions, such as breaking down food, absorbing nutrients, and fighting off harmful pathogens. A healthy microbiome is all about balance, with beneficial bacteria outweighing the harmful ones.

However, when the gut microbiome becomes disrupted, also known as “dysbiosis,” it can have both short-term and long-term effects on your pet’s health.

Signs of a Gut Microbiome Imbalance

It’s not always easy to determine if your pet's gut microbiome is out of balance, but there are several indicators to look out for:

1. Digestive Problems

Does your pet have chronic diarrhea, constipation, or gas? These could be signs that their digestive system isn’t functioning optimally, potentially due to microbiome imbalances.

2. Changes in Appetite

A sudden loss or increase in appetite could be a red flag. Gut health is connected to how efficiently your pet absorbs nutrients and digests food.

3. Skin and Coat Issues

The connection between gut health and skin is often overlooked, but pet dermatologists frequently find links. If your pet is itching excessively or has flaky skin or a dull coat, it might be a sign of an internal issue.

4. Low Energy Levels

Have you noticed your normally active dog or cat appearing more lethargic? While there can be many causes for fatigue, gut health imbalances often make it harder for the body to absorb enough energy and nutrients.

5. Recurring Illnesses

A substantial portion of your pet’s immune system resides in their gut. An imbalance in the microbiome might compromise their immunity, leading to more frequent illnesses or infections.

What Causes Microbiome Imbalances?

Several factors can disrupt a healthy gut microbiome in pets:

Dietary Issues : A poor-quality diet lacking in essential nutrients or fiber can throw off the microbial balance in the gut. Sudden changes in diet can also lead to dysbiosis.
Medications : Antibiotics, while necessary at times, don’t distinguish between harmful and beneficial bacteria. This can reduce the diversity in the gut.
Stress : Stressful events, like moves, travel, or a new household member (human or another pet), can also disrupt gut function.
Underlying Health Conditions : Allergies, chronic diseases, or infections can indirectly affect gut health.

Why a Balanced Gut Microbiome Matters

A balanced gut microbiome offers several vital benefits:

Improved Digestion : Proper gut bacteria ensure food is broken down efficiently, making nutrients more accessible.
Enhanced Immune System : The gut microbiome acts as the first line of defense against harmful pathogens, keeping your pet healthier.
Better Mental Health : Yes, the gut and brain are connected! A balanced microbiome can also influence your pet's moods and stress levels.

How to Support Your Pet’s Gut Health

If you suspect gut microbiome imbalance in your pet, it’s best to consult a veterinarian for proper diagnosis and treatment. They might recommend the following strategies:

Probiotics and Prebiotics

Probiotics introduce beneficial bacteria into the gut, while prebiotics serve as food for these bacteria. Together, they help restore balance.

A Balanced, High-Quality Diet

Switch to premium-quality pet food with high nutritional value and plenty of fiber. Always transition gradually when introducing new foods.

Regular Vet Checkups

Routine vet visits can help diagnose and address potential issues before they become major health concerns.

Limit Unnecessary Antibiotics

Always consult your vet to ensure antibiotics are only prescribed when absolutely necessary.

Minimize Stress

Create a calm environment for your pet and establish predictable routines to reduce stress-induced gastrointestinal issues.

A Healthier Gut for a Healthier Pet

Understanding and addressing gut microbiome imbalances can make a significant difference in your pet’s overall health. By recognizing the signs, identifying potential causes, and taking steps to restore balance, you give your pet the best chance at a happy and healthy life.

If you’re unsure where to start or need guidance tailored to your pet’s specific needs, speak with your veterinarian or a pet nutrition specialist. Supporting your furry friend's gut health today ensures they stay by your side for years to come.

Discover Ipromea for Your Pet’s Gut Health

Looking for a trusted solution to improve your pet’s gut health? Discover Ipromea—a brand dedicated to providing high-quality, science-backed probiotics for pets.

Ipromea products are specifically formulated to support your furry friend’s digestive system, immune health, and overall well-being.

Take the first step toward a healthier, happier pet today! Explore our range of pet-specific probiotics and other products, and learn how they can make a difference in your pet’s life.

The Science Behind Probiotics: How They Benefit Your Pet’s Health

Tue, 25 Feb 2025 08:06:37 GMT

Probiotics aren’t just for humans. If you’ve heard the buzz about their health benefits and wondered whether they’re good for your furry friend, the answer is yes.

Probiotics can play a powerful role in supporting your pet's overall health—much like they do for us.

From boosting digestion to strengthening their immune system, these beneficial bacteria can be game-changers for keeping your pet happy and healthy. This blog explores the science behind probiotics, why they matter for your pet’s well-being, and how you can safely introduce them into their diet.

What Are Probiotics?

Probiotics are beneficial microorganisms, primarily bacteria and yeast, that live in the gut. They support digestive health by maintaining balance in your pet's gastrointestinal (GI) system. Just as in humans, your pet's gut hosts trillions of microbes that aid in processing nutrients and keeping harmful bacteria in check.

When the microbiome becomes unbalanced—due to stress, illness, antibiotic use, or poor diet—your pet can experience issues like diarrhoea, poor nutrient absorption, or even a weakened immune system. That’s where probiotics come in. By replenishing the “good” bacteria, they restore harmony and help your pet’s gut function properly.

Health Benefits of Probiotics for Your Pet

Adding probiotics to your pet’s routine is more than just a trendy health hack. Here are some science-backed benefits that show how these little microbes promote wellness:

1. Improved Digestion

Pets often suffer from digestive issues like diarrhoea, constipation, or bloating, especially after dietary changes or antibiotics. Probiotics help by improving nutrient absorption and promoting smoother digestion. Certain strains of bacteria, such as Lactobacillus and Bifidobacterium , are great at reducing common complaints like loose stools or stomach discomfort.

2. Stronger Immune System

Did you know that more than 70% of the immune system resides in the gut? Probiotics strengthen your pet’s immune defences by enhancing the gut barrier and promoting a balanced microbiome. This helps your pet not only fend off illnesses but recover faster when they do fall sick.

3. Reduced Stress-Related Issues

Like humans, pets can experience stress from many sources, such as travel, separation anxiety, or new surroundings. Stress often disrupts gut health, which can introduce behavioural issues or physical discomfort. Probiotics have been shown to help regulate gut health during high-stress situations, making stressful events more manageable for your pet.

4. Healthy Skin and Coat

Skin issues, such as itchiness, rashes, or dull coats, are often connected to poor gut health. Probiotics indirectly benefit your pet’s skin and fur by resolving gut-related inflammation, which can often manifest as external conditions.

5. Control Over Allergic Reactions

Some evidence suggests probiotics may reduce allergy symptoms in pets. By modulating the immune response, probiotics help their bodies react appropriately to potential allergens—minimising skin redness, irritation, or digestive discomfort.

Introducing Probiotics to Your Pet

Adding probiotics to your pet's routine isn’t complicated, but it’s essential to approach it carefully for safety and effectiveness.

Choosing the Right Probiotic

Not all probiotics are created equal. Look for pet-specific formulas from reputable brands, as human probiotics may not work the same way in animals. Trusted strains for pets include Enterococcus faecium and Lactobacillus acidophilus .

Methods of Administration

Probiotics for pets come in various forms, including powders, chews, capsules, or even included in specially formulated foods. Choose a type that fits your pet’s lifestyle and preferences. For instance, powders can easily be mixed into wet food, while chews can double as treats!

Recommended Dosages

Always follow the dosage recommended by the manufacturer or your veterinarian. Introducing too much too quickly can sometimes lead to mild tummy troubles.

Monitor for Reactions

Pay attention to how your pet responds to probiotics during the first few weeks of use. If you see improvements in digestion and overall mood, it’s likely working. However, if issues persist, consult your vet for adjustments.

Are There Any Risks?

Probiotics are generally safe for most pets when used correctly. However, pets with underlying health issues or compromised immune systems should be evaluated by a vet before introducing probiotics. Additionally, ensure that the probiotic product has been stored properly to prevent the growth of harmful bacteria.

Supporting Your Pet’s Gut Health Is Worth It

Your pet relies on a healthy gut for their overall well-being, from better digestion to brighter moods and stronger immunity. Probiotics offer a natural, science-backed way to nurture their health and make them feel their best—inside and out.

If you’re curious about which probiotics might be best for your pet, consult your vet or consider starting with a trusted pet-specific probiotic brand. Investing in your pet’s gut health is one small step that can make a big difference.

Discover Ipromea for Your Pet’s Gut Health

Looking for a trusted solution to improve your pet’s gut health? Discover Ipromea —a brand dedicated to providing high-quality, science-backed probiotics for pets.

Ipromea products are specifically formulated to support your furry friend’s digestive system, immune health, and overall well-being.

Take the first step toward a healthier, happier pet today! Explore our range of pet-specific probiotics and other products , and learn how they can make a difference in your pet’s life.

Liver Health & Easter Pet Care: Protecting Your Beloved Pets This Easter

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 29 Aug 2024 13:07:42 GMT

Easter Pet Care: Boosting Your Dog and Cat’s Health with iPRO-SUPPORT

As we welcome the celebration of Easter, it’s important to keep in mind the well-being of our cherished pets. Dogs and cats are not just animals; they’re family. Ensuring their safety and enhancing their health during the festivities can make the holiday more enjoyable for everyone. This is where iPRO-SUPPORT by Ipromea comes into play, offering significant benefits for your pet’s liver health, which is pivotal to their overall well-being.

Understanding the Significance of Liver Health in Pets

The liver is a powerhouse organ in pets, responsible for critical functions such as digestion, detoxification, and hormone regulation. Maintaining optimal liver health with iPRO-SUPPORT can lead to a happier, more energetic pet ready to join in the Easter fun.

Identifying When Your Pet Needs iPRO-SUPPORT

Monitoring your pet for signs of poor liver function can be crucial. Symptoms to watch for include:

Digestive Distress : Look out for vomiting, diarrhea, gas, or bloating in your pets.

Signs of Liver Dysfunction : These can range from lethargy and appetite changes to excessive thirst and urination.

Nutritional Deficiencies : A dull coat, weak bones, and weight loss may indicate your pet’s diet lacks essential nutrients.

The Comprehensive Benefits of iPRO-SUPPORT

iPRO-SUPPORT is designed to support pets in various scenarios, especially during the Easter season when risks of toxin exposure might be higher. Benefits include:

Detoxification Support : Ideal for pets exposed to toxins or on liver-straining medications.

Aging Liver Care : Helps maintain liver health as pets grow older.

Complements Medication : Supports liver processing when pets are on specific medications.

Disease Management : Enhances liver function in pets with liver-related health issues.

Easter Safety and Liver Health : A Dual Focus

As you safeguard your pets from Easter hazards like chocolate and decorative plants, consider the proactive step of enhancing their liver health with iPRO-SUPPORT. This supplement not only contributes to a safer holiday but also supports your pet’s long-term health and vitality.

Embrace Easter with Healthy, Happy Pets

This Easter, let’s prioritise the health of our dogs and cats with a focus on supporting their liver health through iPRO-SUPPORT. A healthy liver means a happy pet, and what better gift can we offer our furry friends this Easter?

You can purchase iPRO-SUPPORT by clicking here. Together, we can ensure this Easter is filled with joy, health, and well-being for every family member, including our four-legged ones.

Understanding and Alleviating Anxiety in Pets

info@whitelabelsoftware.com (Robert Marsden) — Wed, 22 May 2024 12:57:57 GMT

Anxiety in dogs and cats: A Guide to Promoting Inner Peace

Has your dog ever destroyed your couch, chewed your favourite pair of shoes, or ripped a door apart trying to escape when you’re not home? Do you keep receiving complaints from your neighbour that your dog is howling all day while you’re at work? These destructive behaviours are often manifestations of anxiety and can be distressing for both pets and owners alike.

Anxiety is not just a human condition;

it affects our furry friends too. From separation anxiety to noise phobias, pets can experience a range of anxious behaviours that impact their well-being. Recognising these signs and knowing how to help is crucial for pet owners. In this blog, we’ll delve into common signs of anxiety in pets and explore effective strategies for alleviating their stress. Additionally, we’ll introduce iPRO-CALM, a tailored probiotic blend designed to soothe your pet’s anxiety and promote inner peace naturally.

Recognising Signs of Anxiety in Pets:

Excessive Barking or Meowing: If your pet vocalises excessively, especially in response to specific triggers like being left alone, it could be a sign of anxiety.
Destructive Behaviour: Pets may resort to destructive behaviours such as chewing furniture or digging excessively when they’re anxious or bored.
Potty Accidents: House-trained pets may have accidents indoors when they’re anxious.
Withdrawal: Anxiety can cause pets to become withdrawn or seek isolation from their owners and other pets.
Aggression: Some pets may exhibit aggressive behaviour when they’re feeling anxious or threatened.

Ways to Help Your Anxious Pet:

Create a Safe Space: Set up a cozy, quiet area where your pet can retreat when they feel stressed. This space should be equipped with their favourite toys, blankets, and bedding.
Establish a Routine: Consistency is key for anxious pets. Stick to a regular schedule for feeding, playtime, and walks to provide a sense of security.
Provide Mental Stimulation: Engage your pet in activities that challenge their mind, such as puzzle toys or interactive games.
Offer Comforting Support: Reassure your pet with gentle pets, soothing words, and affectionate gestures during stressful situations.
Consider Behavioural Training: Consult with a professional trainer or behaviourist to address your pet’s anxiety through positive reinforcement techniques

Introducing iPRO-CALM:

iPRO-CALM is a groundbreaking solution crafted to ease anxiety in pets naturally. This tailored probiotic blend harnesses the power of hemp, chamomile, valerian, specialized probiotics, and prebiotics to support your pet’s nervous system and promote inner peace.

Hemp: Known for its calming properties, hemp helps to alleviate anxiety and promote relaxation in pets.
Chamomile: This gentle herb has soothing effects on the nervous system, making it ideal for anxious pets.
Valerian: Valerian is a natural sedative that helps to reduce stress and anxiety in pets, promoting a sense of calmness.
Specialised Probiotics and Prebiotics: These components support digestive health, which is closely linked to emotional well-being in pets.

By incorporating iPRO-CALM into your pet’s daily routine, you can provide them with the holistic support they need to manage anxiety and enhance their overall well-being.

Conclusion:

Anxiety is a common issue among pets, but with the right strategies and support, it can be managed effectively. By recognising the signs of anxiety and implementing practical solutions like creating a safe space, establishing a routine, and providing comforting support, you can help your pet feel more secure and at ease. Additionally, products like iPRO-CALM offer a natural and holistic approach to managing pet anxiety, allowing you to support your furry friend’s emotional health with confidence.

Improve Your Dog’s Arthritis, Mobility and Joint Health with iPRO-Move

darwin@whitelabelsoftware.com (Darwin Natividad) — Tue, 14 May 2024 13:01:13 GMT

As a dog owner, watching your beloved pet slow down due to joint issues such as osteoarthritis can be heart-wrenching. This common condition leads to pain and reduced mobility, which you might notice as stiffness, lameness, or difficulty with everyday activities like climbing stairs or jumping into cars. Thankfully, advances in veterinary nutrition offer new hope for managing these symptoms and enhancing your dog’s quality of life.

Understanding Osteoarthritis in Dogs

Osteoarthritis is a degenerative joint disease that affects various breeds, particularly those that are larger and heavier, such as Golden Retrievers, German Shepherds, and Labradors. These breeds are often predisposed to joint diseases, partly due to their size and genetic makeup. The wear and tear on their joints can lead to the deterioration of cartilage, resulting in inflammation, pain, and decreased mobility.

The Revolutionary iPRO-Move: Probiotics and Collagen Peptides

Enter iPRO Move, a cutting-edge product designed specifically to address the challenges of joint health in dogs. What sets iPRO-Move apart is its unique formula that combines the power of probiotics with bioactive collagen peptides. This blend not only supports the digestive health of your pet, which is crucial for overall well-being, but it also plays a direct role in regenerating cartilage and maintaining healthy joints.

Probiotics for a Healthy Gut

Probiotics are beneficial bacteria that aid in maintaining a healthy gut flora. A balanced digestive system is essential for the proper absorption of nutrients, which in turn supports various body functions, including joint health. By ensuring your dog has a healthy gut, iPRO-Move helps optimise the efficacy of other nutrients consumed through the diet.

Bioactive Collagen Peptides for Joint Health

The bioactive collagen peptides in iPRO-Move are proven to regenerate cartilage growth. Cartilage acts as a cushion between the bones in a joint, and its degradation can lead to painful bone-on-bone contact. By promoting cartilage regeneration, iPRO-Move not only helps reduce the discomfort associated with this contact but also enhances mobility and quality of life for your furry friend.

Easy to Use

iPRO-Move is designed for convenience. It comes as a meal topper in powder form, which can be easily sprinkled over your dog’s regular food. This no-fuss application means that you can effortlessly integrate this powerful supplement into your dog’s diet, ensuring they receive these vital nutrients every day.

A Proactive Approach to Joint Health

While certain breeds may be more susceptible to joint issues, proactive care can significantly improve and extend the quality of your pet’s life. Keeping your dog at a healthy weight, ensuring they get an appropriate amount of exercise, and incorporating iPRO-Move into their daily routine are excellent steps towards this goal.

Conclusion

if you are noticing signs of joint discomfort or want to take preventive measures to protect your dog’s mobility, consider iPRO-Move. By supporting joint health through a unique combination of probiotics and bioactive collagen peptides, iPRO-Move offers a comprehensive solution to help your dog live a happier, more active life. Give your dog the gift of movement and vitality – try iPRO-Move today!

Transformative Probiotics for Dogs: A Gateway to a Happier, Healthier Life

darwin@whitelabelsoftware.com (Darwin Natividad) — Mon, 12 Feb 2024 10:22:23 GMT

Probiotics for Dogs: In recent years, probiotics have taken centre stage in human health, celebrated for their ability to restore and maintain a healthy balance of gut flora. But did you know that these beneficial bacteria can also play a pivotal role in your dog’s well-being? Just like us, our furry friends can reap immense health benefits from a well-balanced microbiome, leading to a happier and healthier life. Let’s dive into how incorporating probiotics into your dog’s diet can make a significant difference.

The Science Behind Probiotics

Probiotics are live microorganisms, primarily bacteria, which are similar to the beneficial microorganisms found in the gut of humans and animals. These good bacteria are crucial for digestive health, aiding in the breakdown of food, absorption of nutrients, and elimination of harmful pathogens. When the balance of these microorganisms is disrupted, it can lead to various health issues, including digestive disorders, infections, and even mood disturbances. By adding probiotics to your dog’s diet, you’re essentially helping to maintain the natural balance of their gut flora, promoting overall health and well-being.

Digestive Health and Beyond

One of the most immediate benefits of probiotics for dogs is improved digestive health. Dogs can suffer from various digestive issues, such as diarrhea, constipation, and gas. Probiotics can help alleviate these symptoms by restoring the balance of good bacteria in the gut. But the benefits don’t stop there; a healthy gut also means better nutrient absorption, which is crucial for your dog’s overall health.

Moreover, a significant portion of the immune system is located in the gut. By strengthening the gut flora, probiotics can enhance your dog’s immune response, making them better equipped to fight off infections and diseases. This immune-boosting property is particularly beneficial for puppies, senior dogs, and those with weakened immune systems

Mental Health and Behavior

Interestingly, the gut is often referred to as the “second brain,” due to the gut-brain axis, a complex communication network linking the gut and the brain. This connection means that a healthy gut can influence mood and behaviour. Recent studies have suggested that probiotics can play a role in reducing anxiety and stress in dogs, leading to a calmer, happier pet. This is especially beneficial for dogs prone to anxiety or those that experience stress during travel, thunderstorms, or separation.

Choosing the Right Probiotics

Not all probiotics are created equal, and when it comes to your dog’s health, choosing the right product is crucial. Look for probiotics specifically formulated for dogs, as they contain strains of bacteria beneficial to their digestive system. The packaging should indicate the types of bacteria included, the number of live organisms (measured in CFUs, or colony-forming units), and the recommended dosage based on your dog’s size and weight.

Conclusion

Incorporating probiotics into your dog’s diet can lead to a host of health benefits, from improved digestion and immune function to better mental well-being. As with any dietary change, it’s essential to consult with your veterinarian to determine the best probiotic supplement for your furry friend. By prioritising their gut health, you’re not just enhancing their quality of life; you’re taking a significant step toward a happier and healthier companion.

What video below by our resident vet Dr Claire for a little more about probiotics

Chewing for health: dental care treats for dogs

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 15 Nov 2023 15:54:52 GMT

Nurturing smiles: choosing Poochy Pegs dental care treats for dogs

When we think about our furry companions, there’s a classic image that comes to mind – dogs happily chewing on bones. It’s a sight that warms our hearts, but have we ever paused to consider the potential risks?

In this exploration, we’ll delve into the age-old debate about the pros and cons of giving dogs bones, and we’ll introduce you to a safer, joyous alternative – Poochy Pegs dental care treats for dogs.

The joy of chewing: more than just a pastime

Chewing is a dog’s way of embracing their natural instincts, but it’s also like hitting play on a melody that goes beyond the wagging tail. Each chew initiates a symphony of saliva, playing a crucial role in dental care. This natural fluid not only washes away food particles but also neutralises acids and contributes essential minerals, like calcium and phosphate, to keep those teeth strong.

Bone risks: not all that glitters is gold

Now, let’s talk about the classic choice – bones. Cooked bones, especially, can pose serious risks. The potential for splintering raises concerns about mouth injuries, choking hazards, and the danger of undigested bone fragments causing trouble in the digestive system.

Introducing a safer option: Poochy Pegs dental care treats for dogs

Turning our attention away from bone-related worries, let’s explore a safer alternative – Poochy Pegs, the dental care treats for dogs that are transforming oral hygiene. With an abrasive texture, natural ingredients, and beneficial probiotics, Poochy Pegs redefines dental care, offering the joy of chewing without the risks associated with bones.

Why Poochy Pegs? The dental delight without the risks that come with bones

What sets Poochy Pegs apart? It’s more than just a treat; it’s a dental delight without the hazards of bones. Poochy Pegs boasts a unique combination that not only fights plaque and tartar but also nurtures healthier gums and supports a balanced oral microbiome.

A happier, healthier smile with Poochy Pegs dental care treats for dogs

As we navigate the world of doggie dental care, let’s prioritise safety without compromising joy. The risks associated with bones, especially cooked ones, are real. Yet, so is the alternative – Poochy Pegs dental care treats for dogs. Choose a chewier, safer smile, ensuring your pup’s happiness and health. Every wag attests to a well-considered, safer delight!

The key to dental bliss: Poochy Pegs functional marvels

Poochy Pegs is a holistic dental care solution designed with your pet’s well-being in mind. Let’s uncover the magic within these dental delights. The carefully chosen functional ingredients play a pivotal role in maintaining optimal oral health.

Rice flour and tapioca starch provide the ideal texture for effective cleaning, ensuring that each chew contributes to plaque and tartar control.

Sorbitol, a natural sweetener, adds a touch of sweetness without compromising dental goals.

But it doesn’t stop there. Potato starch and glycerol work together to maintain a satisfying chewiness, keeping your furry friend engaged in the dental care process.

The inclusion of beef liver and blood haemoglobin sugar not only enhances the flavor but also introduces essential nutrients that support overall health.

Sea salt contributes to a balanced formula, promoting gum health and creating an environment less favorable for harmful bacteria.

Olive oil, a wholesome addition, brings its own set of benefits by contributing to a shiny coat and supporting your pet’s skin health.

Finally, the inclusion of potassium sorbate acts as a natural preservative, ensuring the freshness of every Poochy Peg.

In essence, each component of Poochy Pegs serves a purpose – from dental hygiene to overall well-being. It’s not just a treat; it’s a thoughtful combination of ingredients aimed at nurturing your pet’s dental health, ensuring a brighter smile and a tail that wags with delight.

Choosing Poochy Pegs is more than a treat – it’s a commitment to the complete care and happiness of your cherished companion.

Find out more about: Poochy Pegs dental care treats for dogs

Real stories: pet experiences with Poochy Pegs dental care treats

But don’t just take our word for it. Let’s hear from pet owners who’ve made the switch. Real-life stories highlight the positive impact of Poochy Pegs on dogs’ dental health and overall happiness. Safer chewing leads to brighter smiles – these stories speak volumes about the success of this secure delight.

The Poochy Pegs promise: enhanced canine dental care

In the pursuit of a healthier, happier smile for your furry friend, Poochy Pegs stands as a testament to safe and joyous dental care. With an emphasis on natural ingredients, an abrasive texture for optimal cleaning, and the added goodness of probiotics, Poochy Pegs is a commitment to the well-being of your beloved pet.

Dental care treats for dogs: delighting in every wag

So, the next time you witness your four-legged friend indulging in the joy of chewing, let it be with Poochy Pegs – the dental care treats that balance safety with satisfaction. Prioritsze your pup’s dental health without compromising on the happiness that comes with a good chew. After all, every wag is a celebration of a well-nurtured, healthier smile.

Pet oral health: nurturing a balanced microbiome for a thriving companion

darwin@whitelabelsoftware.com (Darwin Natividad) — Sat, 11 Nov 2023 15:48:23 GMT

Taking care of our furry friends involves many important things, and one crucial aspect is pet oral health –looking after their teeth and mouth. Just like we have lots of microscopic living things in our mouths, dogs and cats have their own special world of microscopic living things, and we call them “microbes.” These tiny creatures include bacteria, viruses, fungi, and other microorganisms.

Each pet has its own special set of microbes, kind of like a fingerprint. This set is called an “oral microbiome,” and it’s influenced by things like their family genes, the food they eat, and where they live. These tiny microbes are super important because they help our pets digest their food and keep their mouths healthy.

Imagine these microbes as superheroes in your pet’s mouth. They help break down the food and keep everything in balance. But sometimes, there’s a villain called “plaque.” Plaque is like a soft film that can stick to their teeth and cause problems if we don’t take care of it. We can fight this villain by giving our pets things to chew on, like toys, treats, or special dental chews. Chewing helps remove plaque and keeps the balance of good bacteria.

Now, dogs and cats may both have microbes in their mouths, but there are some differences. For example, a cat’s mouth is a bit more acidic than a dog’s, and this affects the kinds of microbes that like to live there.

Probiotics for pet oral health:

Enter probiotics – the friendly bacteria that act as guardians of a balanced oral microbiome. Probiotics help regulate the growth of harmful bacteria, promote gum health, and contribute to the overall microbial equilibrium in your pet’s mouth.

Remember, taking care of your pet’s mouth is not just about their teeth; it’s about their whole body. Dental issues can affect other parts of their body, so it’s like taking care of their overall well-being. Regular visits to the vet, good dental care habits, and a yummy and healthy diet all work together to keep your pet’s mouth and body in great shape.

Probiotics for pet oral health:

Oral health and overall well-being:

The interconnectedness of oral health with overall well-being cannot be overstated. Dental issues can extend beyond the teeth and gums, impacting various organs and systems. Thus, proactive oral care becomes a cornerstone in ensuring the holistic health of our furry companions.

Conclusion: a brighter smile, a balanced life

As we conclude our journey into the realm of pet oral health, the importance of maintaining a balanced microbiome becomes evident. From diverse ecosystems to unique fingerprints, from the influence of diet to the role of probiotics, each element contributes to the well-being of our pets. Regular veterinary check-ups, coupled with a thoughtful dental care routine and a nourishing diet, empower pet owners to be stewards of a thriving oral environment. And, for an extra boost, consider incorporating dental treats enriched with probiotics into your pet’s routine – a delightful addition that not only brings joy but supports the ongoing harmony of their oral microbiome.

Prioritising pet oral health isn’t just a commitment to their smiles but a pledge to their enduring happiness and vitality. Embrace the secrets of pet oral health, and let every wag be a testament to a life well-lived.

More information on pet oral health

So, embrace the secrets of pet oral health, and let your pet’s wagging tail be a sign of a happy and healthy life! If you want more details, you can check out the Australian Veterinary Association’s guidelines for dental treatments in dogs and cats.

For more information including dental treatment guidelines for vets and definitions for gingvitis and periodontitis go to:

Australian Veterinary Association Guidelines for dental treatments in dogs and cats

Unleashing smiles: a guide to good oral care for cats and dogs

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 09 Nov 2023 16:01:37 GMT

Unleashing smiles: a guide to good oral care for cats and dogs

Every pet owner knows that a happy pet is a healthy pet. But did you know that a crucial aspect of your furry friend’s well-being often hides behind those adorable whiskers and canines? That’s right – we’re talking about oral care for cats and dogs. Maintaining good dental health in cats and dogs is more than just preventing bad breath; it’s about ensuring a longer, happier life for your four-legged companions.

In this article, we’ll explore why oral care is essential and provide practical tips to keep your pets’ smiles shining.

Why is oral care for cats and dogs important?

Just like humans, cats and dogs can suffer from dental issues that, if left unchecked, can lead to serious health problems. Dental disease is one of the most common health conditions in pets, affecting 80% of dogs and 70% of cats by the age of three. Poor oral health can contribute to pain, difficulty eating, and even impact their organs’ well-being.

Signs of dental issues: how to spot them

Knowing the signs of dental problems is key to addressing issues early on. Watch out for bad breath, swollen or bleeding gums, changes in eating habits, pawing at the mouth, and visible tartar on the teeth. If you notice any of these signs, it’s time to take action.

The daily routine: brushing your pet’s teeth

Yes, you read that right – brushing your pet’s teeth is a game-changer for their oral health. Start slow, introducing the toothbrush and toothpaste gradually, using pet-friendly varieties. Aim for a daily brushing routine, but if that seems too ambitious, a few times a week can still make a significant difference.

Supplemental treats: enter Poochy Pegs with probiotics

Introducing a dental treat into your pet’s routine can be a win-win. Enter Poochy Pegs – daily dental treats enriched with the power of probiotics. Their unique combination of abrasive texture, natural active ingredients, and beneficial probiotics works harmoniously to combat plaque and tartar, nurture healthier gums, and maintain clean teeth. Plus, they’re a tasty reward that your pet will love.

Additional tips for good oral care for cats and dogs:

Regular veterinary check-ups: Schedule routine dental check-ups with your veterinarian to catch any potential issues early.
Dental toys and chews : Provide your pets with dental toys and chews to help keep their teeth clean and stimulate their gums.
Balanced diet : Nutrition plays a role in oral health. Feed your pets a balanced diet to support their overall well-being, including their teeth and gums.

Investing time and effort into your pet’s oral care isn’t just about preventing dental issues; it’s about ensuring they live their happiest, healthiest lives. From daily brushing to the added support of treats like Poochy Pegs, these simple steps can make a world of difference. So, here’s to brighter smiles, joyful wags, and the countless moments of happiness shared with our beloved furry companions. Cheers to a lifetime of shared smiles!

The benefits of milk thistle and probiotics for ageing pets

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 15 Jun 2023 04:44:50 GMT

Senior dog Supplements

As our beloved feline and canine companions age, you may be wondering about the best supplements for senior pets. As they slow down and vital organs like the liver start to degenerate. Like humans, it is important to support our pets as they age and thankfully there are many things we can do. In this blog we discuss the benefits of using iPRO Support as a supplement for ageing pets.

Recent studies have shown two natural remedies that may be beneficial to ageing pets. These remedies are probiotics and milk thistle. They have gained considerable attention for their potential to promote well-being. In this blog, we will explore the remarkable advantages of these supplements for our senior furry friends.

Milk thistle for ageing pets

Silymarin, also known as milk thistle, is a nutritional supplement, which is used to treat liver conditions, diseases, and toxicities.

It is used in products made for cats, dogs, birds, rabbits, horses, cows, and other animals.

Milk thistle may also have some benefit in preventing certain cancers, preventing chemotherapy side effects, and in protecting the kidneys, as a result offering many benefits to your pet as they age.

Here’s why milk thistle is beneficial for ageing cats and dogs:

1. Liver Support: The liver plays a vital role in detoxification and metabolism. As pets age, their livers may become more susceptible to damage from toxins, medications, and other factors. Milk thistle contains an active compound called silymarin, which has antioxidant and anti-inflammatory effects. It helps protect liver cells, promotes regeneration, and supports liver function.

2. Anti-Aging Effects: Milk thistle contains antioxidants that can help ageing pets by fighting a harmful process called oxidative stress. This process speeds up ageing and leads to chronic diseases. By reducing cell damage, milk thistle promotes a longer and healthier life.

3. Improved Digestion: Milk thistle stimulates bile production, aiding in the digestion and absorption of fats. As a result, this can be particularly beneficial for older pets with decreased digestive function or liver-related digestive disorders.

4. Detoxification Support: The liver is responsible for filtering and eliminating toxins from the body. Milk thistle enhances the liver’s detoxification pathways, assisting in the removal of harmful substances, therefore, promoting overall health.

The role of probiotics in ageing pets

Your pet’s body is full of trillions of bacteria, viruses and fungi, collectively known as the microbiome. Overall, the health and well-being of both you and your best friend are affected by these gut microbes.

Probiotics promote the restoration of a healthy gut microbiome in pets by replenishing beneficial bacteria and supporting digestive balance.

Here are some of the key advantages of probiotics for ageing cats and dogs :

1. Strengthened Digestive System: Pets’ digestive systems can become more fragile as they age. This can result in problems such as diarrhoea, constipation, or inflammatory bowel disease. Probiotics can help restore the balance of beneficial bacteria in the gut, improving digestion and nutrient absorption.

2. Strengthened Immune System: Ageing pets often experience a decline in immune function, making them more susceptible to infections and diseases. Probiotics can help strengthen the immune system. They do this by increasing antibody production and activating immune cells. This reduces the risk of illnesses.

3. Alleviation of Allergies: Many older pets develop allergies or sensitivities to certain foods or environmental factors. Probiotics can help reduce allergic reactions. They do this by regulating the immune system and strengthening the gut barrier. This can reduce symptoms and improve wellbeing.

4. Antibiotic side effects: Older pets often require antibiotics to treat infections. However, this medication can disrupt the balance of their gut flora. To counteract these side effects, it is important to take certain measures. As a result, probiotics can help replenish the beneficial bacteria, minimising the risk of antibiotic-associated diarrhoea and supporting a healthy microbial environment.

Probiotics and milk thistle may offer remarkable benefits for ageing cats and dogs. Probiotics have many benefits. They promote digestive health, therefore strengthen the immune system. Additionally, they can alleviate allergies.

In conclusion, milk thistle also has a range of advantages. It supports liver function, combats oxidative stress, and improves digestion. Finally, it aids in detoxification.

It’s essential to consult with a veterinarian before introducing any new supplements to your pet’s routine. Proper care and natural remedies can help us improve the well-being of our ageing pets. This will increase their quality of life.

iPro-Support is our go-to powder supplement for liver support in senior pets and can be used for both dogs and cats.

The benefits of iPro-Support have been endorsed by our resident vet, Dr Claire . You can see Dr Claire’s regular videos filled with excellent tips and information by following us on Facebook or Instagram .

Unlocking the Secret to Pet Health

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 13 Apr 2023 05:25:10 GMT

Introducing Probiotic Strain P.Copri

If you’re a pet owner, you know how important it is to take care of your furry friend’s health. From regular check-ups at the vet to giving them the right nutrition, there are many things you can do to ensure that your pet is happy and healthy. But did you know that your pet’s gut health is just as important as their physical health? Intestinal inflammation in dogs can lead to all sorts of issues, and it’s essential to take proactive measures to prevent this from happening. That’s where our exclusive range of products comes in.

Our products contain a special probiotic strain called Prevotella copri (P.Copri), which is known to improve intestinal and heart health in dogs. This strain is licensed by Ipromea from Prevatex. We’re excited to share its benefits with pet owners everywhere.

So, why is P.Copri so important for your pet’s gut health? Well, it’s been shown to have a positive effect on the intestinal microbiome, which is the community of microorganisms that live in your pet’s gut. When the microbiome is balanced, it helps to keep the immune system healthy and functioning properly.

On the other hand, when there’s an imbalance in the microbiome, it can lead to inflammation, which can cause a range of health problems. One of the most significant benefits of P.Copri is its ability to reduce inflammation in the gut. This can have a positive impact on many different aspects of your pet’s health, from their digestion to their overall mood and energy levels. By including P.Copri in our products, we’re helping to promote a healthy gut environment for your pet, which can lead to a happier and healthier life.

Prevotella copri isn’t just good for your pet’s gut health. It also has benefits for their heart health . Studies have shown that P.Copri can help to lower cholesterol levels and reduce the risk of heart disease in dogs. This is especially important for older dogs, who may be more prone to heart problems as they age. By including P.Copri in our products, we’re helping to promote a healthy heart for your pet, which can help them live a longer and happier life.

So, if you’re looking for a way to improve your pet’s gut and heart health, our range of products is the perfect solution. With our exclusive P.Copri strain, you can feel confident that you’re giving your pet the best possible care. Whether you’re looking to prevent inflammation, boost digestion, or promote overall wellness, our products can help.

In conclusion, your furry friend’s gut health is super important, and it’s essential to take proactive measures to keep it in check.

By including P.Copri in our products, we’re helping to promote a healthy gut and heart environment for your pet, which can lead to a happier and healthier life. So, if you want to give your pet the best possible care, try our products today and see the difference it makes in their health! ��

For a 30% discount on our products that include P.Copri use code PCOPRI-30 at checkout! That’s a saving of $19.50 per product! *discount valid 13.04.23 – 31.05.23. Discount code only valid on i-Pro Strong and i-Pro Absorb.

Leading ladies: Five famous female dogs in history

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 02 Mar 2023 08:03:52 GMT

At Ipromea , there’s no denying that we are dog-obsessed. As we celebrate International Women’s Day on 8th March, we thought it was the pawfect opportunity to shine a light on some of the most fur-nomenal famous female dogs throughout history.

These exceptional canines have made headlines for their bravery, loyalty, and incredible talents. From saving lives to going to space, these female dogs have proved time and time again that they are truly amazing creatures.

1. The Four-Legged Pioneer: How Buddy Transformed the Lives of Visually Impaired Individuals

In the late 1920s, an American woman named Dorothy Eustis was inspired by the work done by the first-ever guide dog school in Oldenburg, Germany.

Following the success of Buddy, Dorothy went on to set up her own guide dog school called The Seeing Eye in Switzerland in 1928 and another the following year in New Jersey.

Already experienced in training dogs for the police and military, Eustis spent several months learning the techniques of training guide dogs before partnering with a blind American man named Morris Frank and training her first guide dog, Buddy.

Thanks to Buddy and these pioneering women, millions of blind individuals have received the gift of independence through guide dogs.

2. Smoky: The World’s First Therapy Dog

Smoky, a tiny Yorkshire Terrier, was discovered in a New Guinea jungle in 1943 by an American soldier. He was later sold to Corporal William A. Wynne for two Australian pounds in a poker game.

Smoky accompanied Wynne on all of his missions, even enduring 150 air raids and parachute jumps. She warned him of incoming shells and guided him to safety, earning her the nickname “angel from a foxhole.”

Though not officially a war dog, Smoky boosted troop morale and comforted Wynne, especially when he fell ill with dengue fever. Her continued loving support established her as the first therapy dog, and her positive impact sparked the use of therapy dogs to assist individuals with depression and PTSD.

3. Laika: The First Dog to Orbit the Earth

Laika, a stray terrier mix, went from rags to riches when she became the first animal to orbit the Earth in 1957. Selected for the mission aboard the Soviet spacecraft Sputnik 2, Laika soared to a height of 2,000 miles, earning the nickname “Muttnik”.

Sadly, her journey was a one-way trip, and she passed away aboard the spacecraft. Nonetheless, Laika’s courage helped scientists understand the survival conditions in space and paved the way for human spaceflight.

Her legacy endures in popular culture, with numerous songs and stories commemorating her pioneering role. In her honor, Moscow unveiled a small monument portraying a dog atop a rocket in 2008.

4. Roselle: The Brave Canine of 9/11

Roselle, a Labrador Retriever guide dog, showed extraordinary courage on September 11th, 2001, when she led her owner, Michael Higson, down 78 floors from his office in the World Trade Centre.

Despite the chaos around them and Tower Two collapsing, Roselle kept her composure and guided Higson through the debris and smoke to safety. Remarkably, she continued walking with him for another 40 blocks to a friend’s apartment.

After the tragedy, Higson worked for Guide Dogs for the Blind in California, and Roselle was recognised for her bravery with the AKC Humane Fund Awards for Canine Excellence in 2002 and the Hero Dogs from the American Humane Association in 2011.

5. Lucca: The War Hero

Lucca, a mixed-breed dog trained to detect explosives, stands out for her exceptional service to the military. She completed 400 missions in Iraq and Afghanistan, saving countless soldiers’ lives. In 2012, Lucca lost her leg in an IED blast, ending her military career. Her outstanding service was recognised with the PDSA Dickin Medal, the dog version of the British Victoria Cross, making her the first US Marine corps dog to receive this honor.

Does my dog really love me?

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 09 Feb 2023 01:00:07 GMT

Valentine’s Day is a perfect time to show your love to your furry friend. Dogs are known for their unconditional love, loyalty, and affection. But how do we know if our dogs love us back? Understanding your dog’s love language is key to strengthening your bond and communicating your love to them. To help you out, we’ve compiled a list of the most common ways that dogs show their love to their owners.

Eye Contact

Dogs show their love through eye contact. When they look at you, the hormone oxytocin is released in their brain, which is known as the “happy” hormone. They will only release this hormone when they feel a strong connection to you. If your dog makes eye contact with you and the whites of their eyes are not visible, it means they are relaxed and comfortable with you.

Synchronised Yawning

Dogs are known to yawn when they are with their owners. A study from the University of Tokyo found that dogs are more likely to yawn in sync with their owners than with strangers. This is a sign of empathy and affection towards you.

Exposing Their Belly

When your dog rolls over and shows you their belly, it means they trust you completely. Sleeping on their back with their belly exposed is a vulnerable position, so if your dog is comfortable enough to do this around you, it’s a sign of their love and affection.

Leaning Against You

Leaning against you is a sign that your dog trusts and feels comfortable around you. If your dog leans on you, it means they feel safe, secure and are relaxed in your presence. Dogs often lean on their owners when they’re feeling scared or anxious, as they view you as their protector.

Physical Attention and Proximity

Dogs enjoy physical contact and close proximity to their owners. If your dog follows you from room to room and seeks physical contact, it’s a sign of their love and affection. Quality one-on-one time with your dog can strengthen your bond. However, excessive reliance on proximity can be a sign of separation anxiety and may require professional help.

Looking Back For You When Out Walking

When out on walks, your dog may look back at you to check that you’re nearby. This is a sign that they want to stay together as a pack and feel connected to you. Regular visual contact in new environments shows that your dog shares a strong bond with you and is less likely to run away.

Facial Expressions

Dogs reveal their emotions through their facial expressions. In a study conducted in Japan, dogs were shown their owners, strangers, toys, and items they disliked. When they saw their owners, they would lift their left eyebrows, and when they saw strangers, less facial movement occurred. Ear position is also significant, as when they saw someone they knew well, they would pull their left ear backwards. So, if you want to know your dog’s feelings towards you, watch for movement in the left or right side of their face.

Excited Welcome Home

A wagging tail and an excited welcome home are sure signs of a dog’s love. If your dog gets excited every time you come home, it means they are happy to see you and are showing their affection.

A Love For Your Shoes and Clothes

When a dog loves a human, they also love their scent. Dogs have an incredibly powerful sense of smell, just as us humans have keen eyesight. Where we might keep a photograph of someone we love, dogs often seek out a ‘souvenir’ in the form of your scent. If your dog rummages through your shoe pile or dirty laundry basket for stinky socks, take it as a compliment!

However, stealing shoes and dirty clothes isn’t always ideal – especially if your dog chews on them! To prevent inappropriate destructive behaviour, always make sure your dog has plenty of stimulation. You could hide some of our Beg n Bark treats in a rolled-up towel or snuffle mat when you leave the house for a healthy and engaging treat!

Sleeping Nearby

Dogs tend to sleep closest to the people they feel a strongest bond with. Sleeping nearby indicates that your dog perceives you as part of their pack and doesn’t want to be separated at night. Dog packs naturally sleep together, so this behaviour is completely normal and shows a strong bond.

He loves me!

There are many signs that your dog loves you and it is important to understand their unique love language. So, this Valentine’s Day, take the time to show your furry friend how much you love them and return their affection. Your bond will only grow stronger with each act of love. And, if you’re ever in doubt, remember that a wagging tail and an excited welcome home are sure signs that your four-legged friend is head over heels in love.

IPROMEA PRESCRIBES PROBIOTICS FOR ANXIOUS PETS

darwin@whitelabelsoftware.com (Darwin Natividad) — Fri, 27 Jan 2023 01:10:45 GMT

We recently had the opportunity to feature in the Australian Dog Lover blog. Here’s what they had to say:

Gold Coast based company prescribes a solution for anxiety in pets

A leading pet probiotic company has identified separation anxiety as a major issue for the 70 per cent of households owning a dog or cat, especially as Australia returns to normal working schedules.

Ipromea resident vet Dr Claire Stevens says while pet ownership in Australia increased by 10 per cent since 2020, responsible pet owners need to be aware of separation anxiety and how to combat it.

“We see a lot of pet owners come to the clinic desperate to help their pets cope with separation anxiety, believing the only option is to medicate their pets with antidepressants,” says Dr Stevens.

“We’re prescribing a lot more Fluoxetine, Amitriptyline, Trazodone for dogs and Gabapentin for dogs and cats, which can be problematic when it comes to ensuring good overall health.

“ Probiotics are an excellent additional therapy without any adverse side effects unlike the medications mentioned before, which is an advantage.”

Whilst research between the brain and gut microbiomes is in its preliminary stages, the idea presents a fascinating avenue of research and a likely connection between the two.

You can try supplementing your pet’s diet with natural products that regulate their stress levels, which will help them transition from a full-time working from home schedule.

Dr Clair Photography By Paul A. Broben

Dr Stevens says changes are difficult for pets to process, which has resulted in dog separation anxiety increasing by 700 per cent in the last two years.

“There are more natural ways to support your pets’ nervous system rather than turning to medication,” says Dr Stevens.

“Pet owners need to start taking extra care of their pets’ gut health, especially now that scientific studies have shown probiotics can also help to reduce the signs of anxiety in dogs.

“A good and easy way to boost your pet’s gut health is using high-quality probiotic meal toppers or clean treats that contain probiotic strains like Lactobacillus , Bifidobacterium or Prevotella copri (P. copri).”

Dr Stevens says pet probiotics mixed with functional natural ingredients like hemp powder, chamomile or valerian extract will help calm pets down and assist with treating their anxious behaviour, working from the inside out.

“With more than 12 million dogs living in Australia, 100,000 approximately just on the Gold Coast, separation anxiety in dogs might be one of the strongest side effects of the pandemic seen in animals,” says Dr Stevens.

“While vet advice should always be sought before taking any action, helping your pets cheer up again with a balanced diet, exercise and natural supplements is a great way to kickstart their mental health.”

Ipromea is a Gold Coast-based company that manufactures and supplies exceptional gut-friendly probiotic products for pets.

The local company has recently launched a scientifically backed product, i-PRO Calm Nervous System Support , which contains pro and pre-biotics alongside all the best relaxation enhancing ingredients, like Hemp Powder, Chamomile Extract and Valeriana Officinalis .

Christmas with fur babies: The ultimate guide to celebrating with pets

darwin@whitelabelsoftware.com (Darwin Natividad) — Tue, 13 Dec 2022 05:44:30 GMT

Christmas is the time of the year to spend time with your nearest and dearest, and to pet lovers, this includes spending extra special time with your pets too! After a busy year, it’s great to sit back, reflect and to acknowledge those who mean the world to you, including those furry family members who are always there.

We’ve put together a few ideas below for ways to include your fur babies in the festivities:

Take Santa-Paws photos

More and more places are now offering Santa Pet photos. If your fur baby is part of the family, why not include them in your yearly Christmas photo session? Most shopping centres and pet stores these days will have a special allocated timeslot where you can bring your pet along to meet the man in the red suit in a comfortable and quiet environment.

If your pet is a little timid or isn’t a fan of outings, you could try a photo session at home with a few accessories in front of the Christmas tree.

Make them some Christmas candy canes

If you’re looking for a cool summer dog treat , this recipe is easy to make and your fur baby will feel included in the festive fun. It doesn’t contain any actual candy canes (which can be toxic for your doggo). Instead, these summer Christmas pops use dog-friendly breath-improving, gut-cleansing ingredients.

Ingredients

1 cup of plain Greek yoghurt
1 handful of fresh mint
1 handful of fresh parsley
Natural red food colouring
TUMMY TIME or PET PARADE (to your pets dosage depending on size)

Instructions

Add yoghurt and herbs and probiotics to a food processor and blend well. Pour the yoghurt mix into ice cube trays along with two or three drops of food colouring in each cube. You can swirl the food colouring in slightly but don’t mix completely.

All the pops must freeze completely before serving to your pup.

Spend some quality time with them

One of the best parts about having time off work during the holiday season is having time to do the things you enjoy.

Whether it’s curling up on the couch to watch a Christmas movie, taking your dog to their favourite doggy beach or bringing them along to their best (furry) friend’s house for a play date, make sure you set aside some time with your pets.

Buy them a gift

Gifts aren’t just for humans! You don’t want your fur baby feeling left out on Christmas day.

Show them how much you love them with a special gift you know they’ll love. Items such as toys, BEG N BARK or PAW N PURR treats, a nice shampoo, such as WOOF WONDER or even a comfy new bed would make the perfect gift.

You can also check out our PURRY CHRISTMAS or SANTA PAWS bundles!

Donate to those in need

Whilst your pets are at home feeling loved and warm, there are many not-so-lucky animals. If you want to do something fulfilling these holidays, consider honouring your pets through a donation to pets in need. This could be through donating food at your local supermarket, providing warm blankets and towels to a shelter or if you have the capacity, even fostering a pet from a rescue group. You’ll get the warm fuzzies knowing you’ve helped a fellow animal during this busy time.

Wrapping it up

All in all, there is much fun to be had over the festive season – so why should the humans have all the fun? Be sure to follow our socials and share with us how you celebrate Christmas with your furry family members!

Dangerous Christmas plants for pets

darwin@whitelabelsoftware.com (Darwin Natividad) — Tue, 13 Dec 2022 05:37:41 GMT

The festive season brings many new dangers for cats and dogs, with plants that usually wouldn’t be in your home being a very common one.

However, there are some types of decorative plants that are toxic to dogs and cats. In some cases, only mild indigestion and discomfort will result; in other cases, the toxicity can lead to more severe health problems and even fatalities. If you are planning to bring holiday foliage into your home this season, you will need to know which plants are safe, which should be kept out of your pet’s reach, and which should be avoided entirely.

Here’s a list of the 6 most common & toxic plants for pets:

Christmas tree

If your pet manages to swallow any of its needly leaves, it could irritate, block or even puncture its digestive system.

Hellebore

This plant is particularly toxic, to humans as well as our furry friends. If your cat eats it, it may suffer from vomiting, diarrhoea and paralysis.

Mistletoe

This plant’s berries are poisonous.

Just small amounts of mistletoe can cause vomiting, diarrhoea, heart problems, seizures and dizziness. Larger quantities can cause comas and death.

Poinsettias

Sap in poinsettia leaves is mildly toxic to pets and can cause diarrhoea, vomiting, excessive drooling and nausea.

It can be fatal in young, elderly or dehydrated cats

Holly

This is an iconic but dangerous plant to have around dogs and cats because of the toxins in its berries.

They rarely kill animals who eat them but can still cause them a large amount of pain and discomfort.

Amaryllis

This flower also blooms in winter and is used by florists in festive bouquets.

Yet again, an over-inquisitive cat or curious dog might lose one of its nine lives if they manage to eat its leaves, petals or part of its bulb.

Playing It Safe

If you do decide to bring any of these plants into your home, be extra careful about where you place them. Cats especially need to be considered, since they can jump onto high shelves.

If your cat is a known plant chewer, you will probably be better off choosing artificial plants over real things.

But if your dog or cat does manage to ingest any part of these holiday plants, call your veterinarian or poison control immediately to find out what you should do to minimize the damage.

The holiday season brings potential dangers for our pets, but with a little effort, you can keep them safe.

Merry Christmas!

How to keep your Cat’s Gut health in peak condition

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 26 Oct 2022 05:47:35 GMT

In recent times, the role of the gut in overall health and wellbeing, for both humans and their pets, has become a high priority. When we talk about the gut, we are referring to the gastrointestinal system – the stomach, small intestine and colon – and since most of our immune system is located in this region, a bacterial imbalance could cause serious digestive upset.

Like humans, gut health plays a major role in feline health and happiness. Cats, too, have hundreds of varied single-celled microorganisms (bacteria and other microbes) in their digestive tract. This microbiome is crucial for aiding digestion, obtaining nutrients from food, protecting against germs, and breaking down meals to release energy and produce vitamins.

How does poor gut health affect your cat?

Ensuring proper gut health is an important issue for concerned cat owners. The steady rise in pet-related inflammatory diseases and chronic digestive disorders, such as feline inflammatory bowel disease (IBD), has become a major issue and can be attributed to an over-exposure of broad-spectrum antibiotics, antimicrobials, food additives, medications, and more.

However, there are several simple lifestyle changes which can help to improve and maintain your kitty’s gut health. It’s worth noting that when making changes to your cat’s diet and care, it’s always a good idea to touch base with your vet.

1. A well-balanced diet

Clearly, the first place to start when improving your cat’s gut health is to start with their stomach. There are certain foods which should be avoided such as garlic, chocolate or avocado which are toxic to cats, and other foods like cabbage and beans can cause uncomfortable bloating and wind.

Foods to avoid

Raw meat and bones
Chocolate
Caffeinated drinks
Eggs
Milk and dairy products
Alcohol
Raw dough
Grapes and raisins

Try to limit feeding your feline any human tidbits and be careful how much you feed them to avoid excessive weight gain. Also, high-carb cat food with ingredients like rice or potatoes often have microbiomes with excessive amounts of carb-loving bacteria which are linked to inflammation and more serious health issues.

Try opting for specially formulated cat foods which support natural defences and contain ingredients like heat-treated lactobacilli, which has been proven to help support natural antibody production in the intestinal tract, and Omega-6 acids which support healthy skin and a shiny coat.

2. Regular exercise

Despite not being as active as dogs, cats also need to have daily exercise routine. Not only does it stimulate digestion and regulate bowel movements, but it also helps to manage your kitty’s weight and stress levels.

Purchase some cute cat toys and engaging in special playtime sessions. This is a fun and easy way to keep your cat fit, active, engaged and purring. We recommend at least 20 minutes a day, split into two different sessions to boost energy levels and to strengthen the special bond between you and your feline fur baby.

3. Hydration

Cats are fussy about many things and water is no exception! Typically, they need about half a cup of water per 5 pounds of body weight each day, so if you have a 10-pound cat, they should be consuming about 1 cup of water a day.

To avoid dehydration, encourage your cat to drink by placing several bowls of fresh water in various locations around your home, just make sure they aren’t located near the litter box. The water must be fresh and changed at least twice a day.

Another way to incorporate more water into your cat’s diet is by giving them high-grade wet food, as wet or canned food contains about 80% water whereas dry food only contains about 10%. Also, if your cat only drinks running water from a tap, it’s worth investing in a kitty water fountain.

4. Grooming

Our precious kitties love to be pampered, so make the most of it and groom them regularly with a soft brush. Not only will you love hearing them purr, but by grooming them you will also help prevent them from ingesting large quantities of hair, which can cause constipation and affect their gut health. Plus, no one likes coughing up a hair ball!

5. Probiotics

Probiotics are live, beneficial bacteria that promote balance in the intestines. Like us, cats have their own unique microbiome, and with their digestive system making up around 80% of their immune defence, gut health should be a top priority.

When the bacteria in your cat’s microbiome is unbalanced, health issues like diarrhoea, diabetes, gum disease or skin problems can start to appear. IPROMEA’s Paw N’ Purr high-protein treats help keep your cat healthy through probiotics by keeping harmful pathogens at bay and is scientifically proven to support gut health.

Meet us at Paws at the Park 2022

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 17 Aug 2022 08:53:03 GMT

Ipromea is excited to be a Bronze sponsor at the upcoming Paws in the Park event on Saturday 27 August 2022, 9am – 3pm, at Mudgeeraba Showgrounds.

If you’re looking for a fun dog-friendly event on the Gold Coast, head to Paws at the Park which is an award-winning dog market event and the biggest of its kind.

Come see us at our Ipromea tent for your chance to…

Enter the competition to WIN an Ipromea Pet Microbiome Test Kit, plus a chance to win 1 of 20 Ipromea product prizes
Buy a copy of DR CLAIRE STEVEN’s BOOK ‘LOVE YOUR DOG’
Get a photo with CHINO – THE ROOKIE SURFING DOG
LEARN MORE about the importance of pet probiotics and what they do
Buy some products, PLUS more!

Exclaimer: Stock is limited, so get in quick!

It will be a fun day out together, with plenty to do. We look forward to seeing you there!

For more info, check out their website HERE

How to spoil your pooch for international Dog day

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 11 Aug 2022 10:34:21 GMT

There’s no such thing as loving your dog too much, right? Therefore, on Friday 26th August, we want to pay homage and give a special salute to honour our beloved pups on the most important day of the year – International Dog Day!

Well-known animal welfare advocate, Collen Paige, founded this paw-some annual celebration to not only acknowledge the precious fur-babies we share our lives with, but also to bring much-needed attention to the large number of dogs that need to be rescued each year.

While most of us spoil our doggies daily, on this day, instead of focusing on all the material gifts you can offer your furry friend, why not try treating them with quality dog-health related products? Putting your dog’s health first means getting them a gift of wellness, and Ipromea has a whole range of probiotic treats and products which your dog will absolutely love.

From our lab-tested probiotic shampoo to collagen-packed meal toppers, our Ipromea products have been improving the overall wellness and happiness of thousands of dogs (and dog owners) since 2020.

So, why not put your dog’s health and wellness at the top of your list this International Dog Day? Read on for some brilliant ideas on how to celebrate your pooch on this extra special day.

Give your dog some day spa love

Remember, you’re not the only one who needs a regular manicure and a pedicure!

Treat your dog to a relaxing pooch pampering experience by taking them to a speciality dog groomer that has experience with pampering pooches.

Treat your dog with high-quality probiotics

When buying dog treats, focus on quality instead of quantity.

Tasty snacks packed with probiotics like Beg N’ Bark are a perfect option.

Your dog will love them and at the same time, you will be protecting their health by boosting their immune system.

Try a doggy massage

Just like us, dogs love a good massage.

Find a comfy, quiet spot to sit and pamper your pooch with a relaxing massage, so they can fully enjoy the benefits of improved mental and physical health, such as reduced stress and anxiety, increased circulation and decreased pain.

Plus, it will help to strengthen the special bond that exists between you and your beloved pooch.

Indulge your pup with a soothing bath

Rub a dub dub!

Make bath times fun and enjoyable time for your pooch and make sure you use a scratch-free shampoo like Woof Wonder.

This nourishing shampoo is made from natural ingredients and probiotics that will soothe any skin concerns and keep your dog’s coat looking extra shiny and healthy

Let your dog choose a new toy

Christmas has come early!

Make your dog’s day extra special and take them to the nearest pet shop to choose a brand-new chew toy.

There’s plenty of types to choose from these days and some are even healthy for their teeth, gums and mental health.

Ever heard of sniff mats, Kongs or self-feeding bowls? When your dog has to use their senses and smarts to make use of their toy, they will be stimulated and happy.

It might sound a bit much, but trust us, the experience is totally worth it!

Top up your pooch’s food bowl with extra goodness

Healthy and probiotic-packed dog food toppers like Pet Parade and Tummy Time make the perfect combination for a wholesome and delicious treat.

Dog food can sometimes be a bit boring but with these products, you are not only adding flavour, but also multiple health benefits to every meal.

Help out a rescue pooch

Why not make a much-needed donation on behalf of you and your dog to a local canine rescue centre?

Each year, there are around 200,000 stray or surrendered dogs admitted to shelters and municipal rescue centres across Australia.

Your donation could go a long way in changing the life of pooch in need.

Hopefully, these tips will help make your International Dog Day celebrations a hit for both you and your pooch! Just remember that when it comes to making your dog extra happy, nothing beats a little quality time with you.

How are you planning to celebrate International Dog Day this year? Let us know in the comments below.

Or share your stories with us on our social media pages @ipromeaprobiotics #internationaldogday #Ipromeadoglove

5 hot tips to keep your dog well in changing seasons

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 04 Aug 2022 02:06:02 GMT

The four seasons bring many changes like precipitations and temperature differences. Your pets, like any animal in the wild, react to the seasonal changes in a few different ways like changes in their appetite, joint pain, mood shifts and fur coat density.

With all the crazy weather we’ve been getting this year, dog and cat owners should remember to pay close attention to the possibility of seasonal skin and gut issues and support your pet’s general health and immune system to help your pet cope better during the season changing time.

We have some other great tips to ensure your furry best mate enjoys every season as much as possible.

Keep Up the Exercise

Rain, hail or shine, your pet still needs regular exercise so don’t be afraid to grab the lead and get out for walkies. A daily walk will help keep them warm and prevent the extra kilos from piling on over winter. If it’s really cold outside, put a coat on your pooch and keep walks brisk and short. During warm seasons, make sure your exercise time is early in the morning or late afternoon, so neither you or your dog suffocates. Keep the water level up all the time.

Both cats and dogs will of course appreciate extra playtime too, and it’s a sneaky way of burning some calories in winter and increase their metabolism in summer. You could also consider buying some special toys for every changing season too. This is a good way to keep them engaged and excited for playtime.

Bath Time Essential

If your pooch is a fan of puddles like mine is, winter and spring can be a messy time of year! That may mean more baths than usual, so there are some things to keep in mind. Before bath time, consider turning the temperature up in the house so your dog has somewhere it can go and keep warm while it fully dries. After bath time, always dry them as much as possible. Although a fresh-smelling pooch is amazing, skin health is more important.

During autumn and summer, bathing your dog every few weeks or once a month is enough. Frequent bathing can strip away essential oils, making the skin itch and drying out the coat. If you need to clean your dog in-between baths, you can use a damp towel to wipe off the dirt.

Your bath best mate is Woof Wonder Glow Shampoo . It is packed full of the beneficial culture Zoonatant™, a postbiotic supernatant that inhibits pathogenic bacteria to protect the established microbiome for your dog’s better health. Oh, and it smells awesome too!

Maintain Your Pet’s Temperature Seasonally

There’s nothing better than crawling into bed in winter with extra warm blankets or having a fresh room ready for summer sleeps, right? Good chance your pet feels the same way.

During the winter consider adding an extra warm snug blanket to their bedding and providing comfort in warms spot inside the house. Is there a window that lets in the morning sun in your house? This is a great spot for our pets to warm up after a cool night. If your pet sleeps outside find a sheltered and warm spot for them to put their heads down and consider whether they might need a coat too.

While in summer, make sure you take your dog for a trim when needed, keep the house temperature fresh with windows opened, aircon slightly running or fans on. Your furry friend might not be so keen on cuddles and pads during the warmer seasons, try to respect its space and make sure it stays fresh and hydrated.

Maintain Your Pet’s Temperature Seasonally

There’s nothing better than crawling into bed in winter with extra warm blankets or having a fresh room ready for summer sleeps, right? Good chance your pet feels the same way.

Pet Training And Tricks

Any season is a perfect time to teach your pet some new tricks and etiquette. Not only will it keep them active and mentally stimulated, but if you choose the right training treat, you can boost their immunity against any seasonal illnesses. Try our Beg N’ Bark dog treats. We guarantee your dog will love them, but they provide vital probiotics to support a healthy gut.

Visit us at the Sydney dog lovers show

darwin@whitelabelsoftware.com (Darwin Natividad) — Tue, 12 Jul 2022 09:02:02 GMT

We are proud to announce that Ipromea is going to be participating in the Sydney Dog Lovers Show!

Event Details

When: Saturday 6 & Sunday 7, August 2022

Time: 9:30am – 5pm daily

Where: Sydney Showground

Ipromea’s Stand: 239

Ipromea is going to the Dog Lover Show in August 2022!

Ipromea is going to be part of one of the biggest Australian dog festivals, and we can’t wait to share all the details with you.

The Sydney Dog Lovers Show is not just a simple fair, for two days national and international dog brands will be educating, entertaining and inspiring dog owners and lovers.

We would love to see you there and share the WOOF LOVE. The whole show will be packed with attractions, talks and exhibitions. You just need to register and purchase your ticket here.

Walk around and see the amazing brands and products exposed during the weekend, check out our stand (Ipromea 239) and get free samples for your doggie.

Top thing you can do at the show

Meet and cuddle more than 800 doggies across the weekend. Breeders from all over the nation will be assisting the show.
Australia’s most talented aquatic dogs will be launching themselves into a 100,000-litre pool to perform an aquatic show. (We won’t be missing this one!)
More than 40 shows to inform, entertain and make you a better dogmum and dogdad.
Free talks from some of the leading dog and animal experts with tips for a healthier, happier hound on the Main Stage with a wide array of must-see presentations from Dr Chris Brown, Dr Katrina Warren, Kelly Gill & The WONDERDOGS, Lara Shannon, Rose Horton, Brodie Young and more to be announced soon.
Be woof-merised in the Vitapet Arena by Australia’s most talented dogs. Dr Katrina Warren, Kelly Gill & The WONDERDOGS, Dave Graham and his K9 Ninja Dog Stars, Lara Shannon will be showing off their dog’s best tricks.
Shop and save fulfilling your dog’s favourite products on site.
And much more…

Ipromea at Dog Lover Sydney Show

We want to say a Big THANK YOU to all the dog lovers who came to Ipromea’s stand at the Dog lovers Show Sydney.

The weekend went so quick! We were amazed with all the animal and human attendants, the dog shows were extraordinary and the food trucks delicious.

It was a great opportunity to share our love for pets, treats and pet’s health education.

For more information visit: Dog Lovers Show Sydney Facebook Page

Platinum Sponsors at the 2022 Central Pet trade Event

darwin@whitelabelsoftware.com (Darwin Natividad) — Tue, 12 Jul 2022 08:55:11 GMT

Central Pet are hosting their first trade night bringing together pet brands and customers, so Ipromea has signed up to be their Platinum Sponsor for the event.

There will be an offline or in-person trade night on 23 July at the Wildlife Sydney Zoo and a virtual event on 26 July.

After two long years of not being able to meet and catch up with national and local pet suppliers and wholesalers, the Central Pet Trade Show is giving us the opportunity to re-invigorate the pet health industry.

The event is promising to be fun, but it will also educate all the attendants, so we can provide the best to your pets.

The virtual event is using pioneering digital technology to bring our 3D trade exhibition to a bigger audience that can not make the in-person event.

There’s webinars, online chatting, document hub, meeting and message functionalities. You can enter the virtual event and interact with the stands on a whole other level!

Who are Central Pet?

Ipromea work with Central Pet who are a national wholesale distributor of pet products – specialising in animal health retail. Basically, if you are a retail/pet shop and you wish to stock Ipromea – these are the guys to go through. They have a fantastic ordering system and have multiple warehouses across the country so you’re sure to get your hands on Ipromea products efficiently so you can get them into customers hands.

Central Pet leads the industry thanks to its dedication to delivering the best quality pet product in the country.

Aligning with our mission, Central Pet only delivers outstanding products, and therefore Ipromea is proud to be the platinum sponsor for their upcoming events.

The Central Pet Trade Show is a great networking occasion to help build brand awareness, introduce new products, share industry insights, offer trade deals and nurture customer relationships with local independent pet stores and brands.

We hope to see pet industry customers, brands and wholesalers at the Wildlife Sydney Zoo for the in-person event or catch you in the virtual exhibition.

DIY Dog Grooming: How to keep your dog looking wonderful

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 18 May 2022 12:03:42 GMT

Many of us don’t have the budget or time to take our dogs to a professional groomer on a regular basis, but that doesn’t mean we can’t create our own beauty routine for our furry friends.

If you can’t make it to a groomer, there are plenty of ways to do it yourself at home.

You can even pamper your pooch between professional grooming sessions, allowing you to strengthen the precious bond with your fur-baby.

Trust us, the last thing you want is to run into Karen at the dog park and be judged on how unkept your dog is.

“Look Karen, just because my dog is smelly, is starting to get dreadlocks and is covered in mud, doesn’t mean I don’t love him! ”

Dog mums are the biggest Karens – sorry, but it’s true. Riiiight?!

To help out, we’ve put together all the best DIY dog grooming tips for you here, so you can make sure Fluffy or Fido maintain their beautiful shining coats (which you can rub in Karen’s face next time you accidently see her at the dog park).

Gather your grooming tools

You’re likely to need the following basics to get your washing station set up:

Access to a hose (or shower head)
Bucket / scoop / cup for pouring water
Shampoo (we highly recommend Ipromea Woof Wonder Glow Shampoo )
Sponge
Brush (depending on the dog, you may need a dematting brush)
Towels – multiple, i.e. one for the floor, one for you, one for the dog, second one for the dog
Dog nail clippers
Cotton buds
Healthy treats
Dental chews

Gather your grooming tools

Before you get started with the washing part of the grooming routine, be sure to give your dog a good brush first.

Brushing will help get rid of the loose hair and detangle any matting that may have occurred.

Dogs that tend to shed their coat layers in different seasons may need a special shedding / dematting brush so ask your local groomer, vet or pet store for advice on which one is best suited to your dog’s coat.

Be prepared for hair to go everywhere, so this might be an outside task or in the bath.

The brushing process should be enjoyable for your dog. Don’t rush the brush or be too rough, most dogs enjoy a calm soft brushing motion.

If they have sensitive spots, go slowly and avoid any areas they truly dislike (get them checked out at the vet if they seem to have pain around a sensitive area).

At the end of the day, your dog will appreciate all the extra attention they’re getting from you.

Brushing your dog not only makes them look amazing, but it also provides some bonding time for you both (very important for a happy and loyal companion).

Inside or outside dog wash station?

Now that your dog has been brushed, and you’ve got your ‘toolkit’ ready, set yourself up in a washing spot that suits your dog’s size and gives you access to water.

Once done, the question is – do you use a hose, bucket, shower or bath for washing the dog?

Short answer, any will do! You don’t need a fancy dog washing bath for this.

If you have a little pup, either will work. But if you have a small tub and a big dog, it might be a struggle to get them in and out and restrain them from jumping out.

Outside is always a good idea because it means you can water the grass at the same time, you won’t mind the wet ground and mess, and the sun can help dry them out.

Most people have an outside hose for the garden, so they can hook it up and drag it to where they think suits them best.

A bath or shower works well for some dogs, as you can keep them confined in the bathroom, easily reach them and wash everything away down the drain.

Be prepared to get soaked and covered in dog hair

The fact of the matter is, you’re going to get very wet washing your dog.

It’s best to either wear clothes you don’t care about so there are no worries about getting wet, dirty and hairy.

If the weather is warm enough, why not chuck on your swimmers and do it outside on the grass?

Be sure to have the towels ready for the aftermath as your dog will no doubt shake water everywhere and want to run off for a nice roll-around on the ground.

Treat your dog with high-quality probiotics

Whatever you do, do not use human-grade shampoos, conditioners or any other products you use for your personal grooming routines.

It’s important to stick to pet or dog-specific products that are especially designed for dogs, not humans.

The last thing you need is a trip to the vet because they’ve had a reaction to the product.

A dog’s skin can be highly sensitive to various ingredients that human skin can tolerate, even though there are plenty of human hair products out there that are natural, organic and claim to have no chemicals or additives. Despite this, it’s better to use pet products and be extra safe, rather than sorry.

Simply put, look for a pet brand with a shampoo that is hypoallergenic, natural, uses soothing ingredients and is free from nasty chemicals and sodium lauryl sulphate (SLS) (plus any other harmful or toxic ingredients).

Obviously, we’re going to be biased and tell you to buy the Ipromea Woof Wonder Glow Shampoo – it’s clearly one of the better brands out there.

It’s packed full of all the good stuff, including postbiotics, that will not only clean your dog but also be sensitive and soothing on their skin, keep them smelling amazing and promote overall wellbeing – as the skin (an organ) will absorb the postbiotics into the dog’s internal system.

Woof Wonder Ingredients:

Lactobacillus spp. Zoonatant™ (Z-200™)
Lactococcus spp. Zoonatant™ (Z-300™)
RO Water (Aqua)
Decyl Glucoside
Cocamidopropyl Betaine
Coco Glucoside
Glycerol
Oatmeal Extract
Phenoxyethanol
Xanthan Gum
Tea Tree Oil
Salt
Sodium Hydroxide.

As for the other grooming products, just make sure you ask your vet, groomer, or local pet shop for the best advice for your specific dog breed and their ailments/fur type, plus budget, to find the right fit for you.

To dry or not to dry – that is the question?

Personally, I’m all about air drying. Just run around in circles and, wallah – they’re dry.

Some dogs can dry quicker than others and can shake it off quite easily, but other dogs can retain water like a sponge so a proper towel dry would be highly recommended.

There are pros and cons for drying or not drying your dog after a wash, and all it comes down to is the type of dog (and how much patience) you have.

Some dogs have a bit more skin folds or flaps that collect moisture and need to be dried properly. There is a higher risk of fungi or bacteria growing in these moist environments, so you need to be onto it.

Using probiotics/postbiotic products will help with this issue but keeping the area dry is very important.

You don’t want to use a blow dryer and overheat or burn your dog, so you need to be careful with this type of equipment. Not to mention, your dog might have a complete freak out from the noisy air blowing at them.

Another reason and benefit to drying them completely is that they are less likely to collect more dirt and stuff in their coat if they decide to go rub and roll on the ground (highly likely).

Restrain your dog or risk playing chasies

As per the point above, you might want to restrain your dog with a collar and lead so that they can’t jump out of the bath or run off to roll around in the dirt during the cleaning process.

It’s not much fun having to start all over again so tying them up or holding onto their lead is a good idea.

You might think your dog is super well behaved, but dogs are smart and can get the better of you if having a bath really isn’t their favourite thing to do.

Cheekier dogs might even think it’s a game to run off on purpose to get you to chase them.

Who knows, your dog might love the water and enjoy getting a good scrub – yay for you!

They might stay there but if you’re not sure and are planning on doing the full routine, It’s better to tie them up to avoid your dog getting bored and wandering off during the process.

Keeping pup happy – treats help

The best thing to do during your dog’s grooming routine is to ensure it is a positive experience.

You don’t want to freak them out and leave a bad impression so that each time is a dreaded experience for both pup and yourself!

How do you keep your dog happy during grooming, you may ask?

Well, it helps to have a second pair of hands for one thing. The other person can comfort and talk to your dog whilst you do the hard work.

Or, if you must do it alone, just make sure you create a good experience:

Ease them into the situation with some play and cuddles
Give your dog some little breaks
Put on your happy encouraging voice
Give them some treats throughout
Reassure them that they are being a good girl/boy
Praise them afterwards and give them their final finishing reward (cuddles and treats – whatever makes your dog happy)

Trim those claws

Some dogs might require regular nail trimming but some dogs, especially those doing plenty of exercise outdoors may not need to because their nails become naturally worn down.

Trimming a dog’s nails can sometimes be quite tricky and requires special clippers designed for dogs.

Firstly, it might be best to get the vet or groomer to show you how to do it correctly without cutting the wrong part of the nail.

Dogs skin and blood vessels can grow further into the nail than you think, so it is quite easy to go too far and cause blood and pain – which is why you need to know what you’re doing and must be super careful.

It helps to tie them up securely or have someone help hold the dog while the other does the clipping.

As above, don’t rush this process and try to make the experience as pleasant as possible.

Eyes and ears and mouth and nose…

Generally, you don’t have to clean the eyes, ears, mouth, or nose of a dog as these areas should naturally be in good condition unless there is an underlying health issue.

Your dog’s eyes should be left untouched, except if they appear to have discharge, redness or closing often – then you must get them checked at the vet.

Some eye problems can be treated with the addition of probiotics in their diet. You can also try to use a cotton bud with warm water under the eyes to get rid of any gunk but be careful not to get too close to the eyeball to irritate it further.

Sometimes all your dog needs is a little trim around the eye area so the hair isn’t causing irritation to them.

Cleaning your dog’s ears is not necessary either and if you think the ears smell or look clogged/infected, please see the vet for the right treatments. It’s not advisable to put anything into healthy ears.

Your dog’s teeth can easily be maintained via dental chews, raw meaty bones or other dog chews.

A dog’s nose is quite sensitive, and they will be able to clean it themselves with their tongue. If you notice anything odd, get it checked out.

Cuddles at the end of the session

Once your furry friend has been bathed, brushed, and groomed to perfection, it’s time to enjoy some big cuddles.

Not only does your dog now smell divine, but they are less likely to leave behind their hair and dirt on your carpet or couch!

Cuddles will make both you and your dog feel extra good with feelings of love, re-enforcing that bond you share.

Brag about your DIY achievement and your wonderfully clean dog

You know what people say, if you don’t photograph and share it, then it didn’t happen!

So, why not feel good about your achievement of washing your dog and post about it?

While you’re washing your dog, capture your before, during and after shots, make a video of the whole thing or post some of your own tips to your followers.

Be sure to tag all your favourite products and, who knows, your dog might end up becoming a petfluencer (pet influencer).

We would love to see photos and videos of your DIY dog washing experience! If you used Woof Wonder shampoo or Beg N’ Bark treats even better. So please be sure to tag us @ipromea @ipromeaprobiotics #DIYdogwash #woofwonder

Endorsed by vet Dr claire stevens

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 14 Apr 2022 12:03:06 GMT

Ipromea continue to partner with Dr Claire Stevens to help promote the benefits of probiotics for pets and the general wellbeing of our dogs and cats.

We sat down with Dr Stevens recently to learn a bit more about her and what she has been up to.

How long have you been a vet for?
13 years

Why did you become a vet?

I was always obsessed with animals as a child and inspired to do veterinary medicine as a result of the strong bond I had with my dog, Sasha my King Charles Spaniel, as a child.

What’s your favourite animal?

Dogs and then, all wildlife.

What sort of health concerns do you see often?

I’m in small animal general practice, I see everything when it comes to dogs and cats. ��

What advice can you give to dog owners about caring for their dog?

Prioritise obedience training and daily exercise
Learn how to communicate and bond with your dog. Dogs aren’t humans, commit to ensuring they have an enriched life
Speak to your vet about good quality diets, preventative medicine and diagnostic tests to monitor overall wellness.

What are some other things you’ve been up to lately?

This year is flying by, between COVID, floods and our awesome trip to Africa, two kids and two dogs and my current media commitments, I’ve been working on veterinary conference talks and a new online training program for vets and veterinary receptionists.

The best part of my job is that no two days are the same, so much variety, endless fabulous projects – all usually centred around my favourite thing, dogs.

Other than your career/being a vet, what do you love to do?

We were having some real challenges with Frankie our Golden Retriever with loose lead walking, so we’ve been doing obedience classes every week and committed to training her most days, even if its just for 15 mins, and Im loving this bonding time with her. And Im learning so much more about dog psychology and behaviour. Maybe I’ll be a dog trainer next!

My favourite pastime is Muay Thai Boxing and recently I started Pilates which is way harder than it looks!

What do you think of the Ipromea products?

Beg N’ Bark – My dogs love these treats and literally beg for more. It’s great to buy treats for dogs that are clean and made with quality probiotics that are specifically designed for their gut health.

Pet Parade – It’s easy to sprinkle this on every meal and can help with their coats and skin.

Tummy Time – I love this broth formula; the dogs don’t seem to notice it’s in their food and it’s a great way to get probiotics into them.

Woof Wonder – This hypoallergenic shampoo enhanced with postbiotic ingredients definitely works wonders with my dogs’ coats and I use it every other week for my filthy Golden Retrievers!

One of her recent Facebook posts talks about dog baths! She says:

“ Ipromea Woof Wonder smells divine, is oatmeal based and ensures a balanced skin and coat. So, it’s all worth it in the end.”
Dr Claire Stevens, posted 4 March

We loved getting to know our favourite vet a little bit more and hope you did too.

You can check out here full profile via her Facebook or Website.

New Ipromea Ad Featuring Pup’s Probiotic Journey Launches

darwin@whitelabelsoftware.com (Darwin Natividad) — Fri, 25 Mar 2022 08:10:28 GMT

Chino, a Field Golden Retriever, embarks on an Ipromea pet probiotic journey in this fun-filled animated advertisement highlighting the benefits Chino and her family go through on her probiotic path.

The Advertising Campaign

Ipromea, the marketing team at Zakazukha and the talented animators at Caldwell Entertainment have combined their creative minds to produce a colourful animated TVC, hitting screens on the WIN Network next week.

Ipromea’s pet probiotic journey advertisement will run over the next 6 months across regional Queensland, New South Wales and Victoria.

Supported by a digital campaign, Chino’s journey aims to generate awareness around the harmful germs unintentionally transferred from pets to families and show how probiotics especially designed for pets can help keep us safe from unwanted bacteria.

The advert adopts a light and humorous tone to convey its message aimed at pet owners and their families, and features images of Chino surfing and getting into general puppy mischief.

https://www.youtube.com/watch?v=ALDq9yEdi-E&t=3s

Ipromea’s Probiotic Journey

The story behind the animation centres around an adorable puppy called Chino, Ipromea’s fabulous petfluencer/dog ambassador, and the first steps of her exciting probiotic adventure.

Chino’s story includes her loving family with whom she shares much of her time playing, eating, and sleeping together, but unbeknownst to them all – they are also sharing microbiome and gut issues.

Like most puppies learning to exist in the big wide world, Chino find herself getting into all sorts of messes, from licking things she shouldn’t, dragging her bum along floors, rolling in mud, eating flies and rubbish to who knows what else!

Consequently, Chino unknowingly picks up and spreads all sorts of disgusting germs to the rest of her family and, unsurprisingly, Chino and the family’s infant start to feel sick.

The invisible germs affect and influence their gut microbiome, causing an imbalance which results in gut issues, tummy upsets, and possibly other types of bacteria-related illnesses.

But all that changes when…

“Chino takes her first big step in her next great adventure… the Ipromea Probiotic Journey.”

Ipromea functional pet products are packed full of probiotics that are especially designed to help improve the gut health of your four-legged friends.

It helps balance the bacteria in your cat or dog’s gut, so they can stay healthy and active and continue making new friends.

Due to taking her daily probiotics, Chino begins to feel happier, healthier and has the energy to do the things she loves – such as surfing!

When Chino and her owner visit a dog park, another owner is concerned that Chino is not protected by probiotics. Luckily, she is and Chino’s owner pulls out a bag of Ipromea Beg N’ Bark probiotic treats which he carries everywhere they go.

Chino’s story teaches us about the dangers of harmful bacteria on unsuspecting pet owners and the importance of keeping families protected via regular probiotic supplement intake.

It also educates more people about the benefits of probiotics for pets, and how Ipromea probiotics are designed with dog and cat-specific probiotic strains which target microbiome or gut bacteria – ultimately, balancing good and bad bacteria to maintain general health and well-being.

To find out more about the extensive research behind pet probiotics, visit Ipromea . There are numerous studies supporting the many benefits of probiotics for our beloved fur babies.

Chino The Surfing Pup

The story of Chino starts with the tragic passing of Porkchops, a beloved surfing British Bulldog with over 165,000 Instagram followers.

The teams at Ipromea and Brisbane breeders Activ Goldens partnered together to help Porkchop’s grieving owner, Sam Rollinson, a surf instructor at Go Ride a Wave – Surfers Paradise, by gifting him with an adorable Golden Retriever pup.

These days, Porkchops’ legacy continues on – Sam enjoys teaching Chino to surf the waves on the beaches of the sunny Gold Coast.

Read Chino’s story full story here.

About Ipromea

Ipromea is Australia’s first new functional product range that restores your dog’s natural microbiome from head to tail and everywhere in between.

Our range ensures their wellbeing while keeping harmful pathogens at bay, with the goodness of billions of probiotic bacterial cells in every bite.

With their digestive system making up around 80% of their immune defence, gut health for your dog should be a top priority.

Please find the range of Ipromea products HERE.

Ipromea turns one!

darwin@whitelabelsoftware.com (Darwin Natividad) — Fri, 11 Mar 2022 09:13:31 GMT

To help celebrate our one-year anniversary, Ipromea is running a birthday week special offer of 25% off the entire Ipromea pet probiotic range.

The Ipromea first birthday is officially today, 11 March, and we have a whole week of celebrations planned.

Birthday sale for you

To show how much we love our customers support and to say thank you, we are offering you an exclusive birthday sale discount:

Receive 25% off the whole range of Ipromea products

Coupon code: Firstbday

Show support

Have you purchased Ipromea products? We would love to hear from you!

To help us on our journey to bring quality pet probiotics to pet owners, it’s important for our customers to share their experiences with our product and help other pets benefit from the goodness of Ipromea probiotics.

Win a free product

Every person who leaves a review/testimonial will go in the draw to WIN an Ipromea product. If you’ve already left a review previously, you will still go in the draw.

Leave a review

Please take the time to leave a review under each of the products on our website:

The first year

Despite the odds, most start-up companies don’t last the first year and all the other unpredictable events such as Covid and floods, our pet probiotic company has made it through their first year with flying colours. Check out our very first blog.

“ 20% of businesses fail in their first year and around

60% will go bust within their first three years ”
Australian Bureau of Statistics

Because our products are backed by science and manufactured at a reputable Australian probiotic company , the product quality speaks for itself.

However, due to pet probiotics being a relatively new concept for Australians, although popular in the UK and America, the awareness and uptake of probiotics for pets has been slow to begin with.

The pet product market is starting to take notice of probiotics designed for pets and Ipromea is on the forefront.

Ipromea has successfully completed its first year in business. No longer in its infancy, it is time for the brand to continue its momentum of growth and development.

Our achievements

Over the last year, Ipromea has done a lot of great things, including:

Launched 11 March 2021
Brought four products to market
Dr Claire Stevens Ambassador partnership
Naturally Good Expo and Trade Show in Sydney
Porkchops Ambassador partnership and media coverage
Released Porkchoppuccino (dog friendly puppaccino mix) in memory of Porkchops passing
Chino Ambassador partnership and media coverage
Created new product Frochino (frozen dog ice-cream)
Paws at the Park sponsor
Central Pet wholesale distributor partnership
Petstock online
RSPCA online shop

What’s next

We’ve got some exciting things happening in the coming year. Keep your eyes peeled for the following:

TVC Chino’s pet probiotic journey launched: https://www.youtube.com/watch?v=ALDq9yEdi-E&t=3s
APP Conference with distributor Phytologic
RSPCA Birthday Bash
New product releases
New distributors
Ongoing partnerships
Plus much more…

We hope you can continue supporting us and help spread the word about the benefits of probiotics for pets.

If you have any questions or would like to know how we can work together, please get in contact with us via info@ipromea.com.au

It was a great opportunity to share our love for pets, treats and pet’s health education.

For more information visit: Dog Lovers Show Sydney Facebook Page

Pet owners guilty of loving their pets’ guts

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 17 Feb 2022 08:17:50 GMT

The 30.4 million pets in Australia today are receiving improved levels of care with the increase in gut health remedies according to a Gold Coast company and local veterinarian.

Pet probiotic company , Ipromea, launched a year ago and has already exceeded their predicted product sales by 300 percent.

“The probiotic trend that has already swept through other countries is starting to catch on in Australia as more people are grasping the importance of gut health for their pets, which is similar to the benefits for humans,” said Tony Davis, Ipromea Group Brand Manager.

“Within a year, despite launching during COVID-19, we’ve managed to grow rapidly, with this month’s sales expected to reach between 75 and 85 thousand units and there’s so many more brands popping up offering similar products on the market.”

According to a Gold Coast veterinarian, Dr Claire Stevens, gut issues for dogs and cats are extremely common and many cases can be resolved or supported with probiotic supplements.

“Every day we see pets with gastrointestinal upsets including excessive drooling, diarrhoea, constipation, vomiting, regurgitation, loss of appetite, bleeding, abdominal pain and bloating, straining to defecate and dehydration,” said Dr Stevens, Veterinarian, presenter, author of ‘Dr Claire’s Love Your Dog’ and Ambassador of Ipromea.

Dr Clair Photography By Paul A. Broben

“Ninety percent of these gastrointestinal cases can be supported with the addition of probiotics in their treatment plan.”

Dr Stevens educates pet owners about the pet microbiome and the part probiotics plays in continued health and wellbeing, which more people are taking on board.

As a result of the increase in education and information about gut health, she said, “We are seeing an excellent uptake in pet probiotics among Australian pet owners today, but we have a long way to go in comparison to pet owners in the UK who have been using these remedies routinely for a decade or more and are seeing excellent results.”

Like humans, an unbalanced gut can cause a huge range of digestion issues, allergies, skin issues, effect energy levels, behavioural issues and contribute to longer term ailments such as obesity and organ disease.

Research on the microbiome suggests that humans and pets share a great deal of bacteria whilst living in close quarters together so an unbalanced gut in one can influence the other.

The rise in pet ownership since 2019, corresponding with COVID-19, demonstrates that more people value the love and companionship of a pet, which includes improved levels of health care.

“We know how much people love their pets so it’s great to see the increase in the level of care pets are receiving, including implementing preventative solutions for long term well-being – such as probiotic enhanced foods and meal toppers,” says Dr Stevens.

Ipromea is a trusted brand at the forefront of pet probiotics that offers quality Australian made and owned products in the form of clean treats, collagen powders, broths and even postbiotic enriched shampoo.

Mr Davis says that it is “just the beginning of the pet probiotic journey” with more research and probiotic products being released in the coming year.

This month to celebrate National Love Your Pet Day on 20 February, Ipromea have designed a ‘Love Your Pet Special Offer’ to receive a bonus bag of Beg N’ Bark with every bundle purchase so customers can experience the benefits of the whole range of pet probiotics.

To find out more visit: https://ipromea.com.au/product/love-your-pet-special-offer/

To find out more about Dr Claire Stevens BVSc. (Hons), Veterinarian, Author, Trainer: www.drclairestevens.com and www.globalvetsolutions.com.au

What healthy quick things can I add to my dog’s food?

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 12 Jan 2022 02:24:39 GMT

Before the internet, purchasing dog food was somewhat simple. There was a small selection of brands that you could find at your local supermarket.

These days shopping for your dog has become a lot more convenient but also a lot more complicated.

Thanks to the media and advertising, the sheer amount of information can be overwhelming, making us ask ourselves – Is my dog’s pet food healthy enough?

There is an absolute feast of natural ingredients you can use to complement your dog’s diet.

Adding some variety and fresh foods, as well as boosters , chews and supplements, will improve your dog’s nutrition and promote their well-being.

Your dog’s age, breed, activity level and health needs will contribute to the specific nutrients your dog needs so if you are unsure talk to your local vet.

1. Fresh Foods

Incorporating just a little bit of fresh food into your dog’s diet can reduce the risk of health problems, promote a shinier coat and healthy skin, and aid in digestion.

Put simply, dogs thrive on a meat-based diet. While it’s possible for dogs to get protein from plant-based sources, meat is the best and most bioavailable protein source for dogs.

Dogs can digest some plant proteins such as corn, oats, barley and wheat. However, these grains have limited amino acids and are rich in carbohydrates so excess can turn into sugar and then into fat.

Protein – add lightly cooked lean chicken breast, pork, fish, turkey or beef .

Eggs – boiled, fried or scrambled but with no added butter, oil or salt.

Lightly steamed vegetables – give an antioxidant boost especially if your dog is older or overweight. Raw veggies, such as sweet potato or frozen peas, should be finely grated or put in a food processor, so the cellulose is broken down.

Pumpkin – is a wonderful addition to a dog’s diet because it provides soluble and insoluble fibre, both of which are needed to keep the microflora (good bacteria) in the gut healthy. Pumpkin is best served cooked or pureed.

Fruits – such as blueberries, a wedge of apple, a piece of kiwi fruit make for great dog snacks.

2. Grains

Grains like wheat, rice, barley and oats can be very healthy and a nice addition to your doggie’s food bowl.

You can add in other liquids in the form of broths to enhance the flavour and improve digestive health (add link to Tummy Time)

Whole wheat is an excellent source of digestible carbohydrates which is great for energy. Wheat does contain gluten and some dogs may be allergic but for most, it is a valuable part of a dog’s diet.

Rice is full of vitamins and minerals. In addition to fibre and carbohydrates, brown rice is rich in B vitamins which play a vital role in energy metabolism and enzyme production.

Barley has an exceptionally high energy content ideal for active dogs with higher carbohydrate needs. Like rice, it is also rich in Vitamin B.

Oats are high in protein and low in gluten. They are ideal for dogs with sensitivities to corn, wheat, or other grains.

3. Healthy Oils

Fish Oil is an excellent source of omega-3 and 6 fatty acids. These essential fatty acids improve your dog’s skin and coat health , boost your dog’s immune system, and reduce inflammation and pain.

Krill oil contains DHA and EPA, which keeps your pet’s joints and skin healthy. According to research, krill oil is the best source of omega-3 for dogs.

Coconut oil improves skin condition, helps fight off infection and aids digestion .

Flaxseed Oil with proper dosage should improve your pet’s coat and ward off diseases like arthritis.

4. Yoghurt

Giving plain, unsweetened yoghurt is an excellent source of calcium and probiotics for dogs.

Plain yoghurt is a source of live active cultures that may offer digestive health benefits for your dog.

Yoghurt contains moderate levels of lactose, a naturally occurring sugar in milk. If your dog has difficulty digesting lactose or is lactose intolerant offer them alternate probiotic sources such as Ipromea pet probiotic products.

For more information about quality Australian made and manufactured probiotics for pets products, please view Ipromea’s range here

Five tips to improving your dog’s diet

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 09 Dec 2021 02:34:43 GMT

Besides physical activity, having a nutritious and balanced diet for your dog is one of the best ways to avoid long-term health issues and fight off potential diseases.

Changing to healthier alternatives and whole foods can improve your dog’s diet by helping them to live longer and avoid unnecessary trips to the vet.

Your dog’s diet is also a basis for good immune health. The bacterial balance in the gut microbiome is heavily influenced by diet.

A diet containing a reasonable amount of good fibre and live bacteria from wholesome fresh foods is important in maintaining a healthy microbiome .

1. Consider a diet for its nutrients, not ingredients

Put simply, an ingredient is the raw material that acts as a “vehicle” to deliver vital nutrients to the body.

Ingredients and nutrients are both very important. However, it is the nutrient that is absorbed by the body, not the ingredient.

Read the label and note the target life stage of your dog, ingredients, nutritional information and calories.

Below are the nutrients important for your dog’s health and well-being:

Proteins supply energy and contain amino acids for growth development and muscle tone.
Carbohydrates are a necessary source of energy, and an excellent source of fibre to help nourish the good bacteria in the gut.
Fats give your dog energy. They supply fatty acids which promote a healthy nervous system, provide a healthy skin and coat and make pet food taste better.
Vitamins are important for many bodily functions including maintaining the nervous system, clotting of blood and boosting the immune system.
Minerals are necessary for the healthy function of muscles and nerves.
Water

2. Include fresh food in their diet

Highly processed foods are bad for your pet. This is because they have been cooked at high heat or undergone an extrusion process.

These processes will lessen the nutrient and vitamin content compared to good quality fresh foods.

Fresh foods either raw or gently cooked are a great way to improve your pooches’ health.

They contain live enzymes (probiotics) and fibre that aids digestion.

It allows them to better absorb the nutrients, promote regular bowel movements and firmer stools.

Below are some suggestions for adding some fresh foods to their diet:

To begin with, reduce the total amount of processed food by about 20%.
Nutritious food’s high in lean protein, vitamins & minerals e.g., raw beef liver and raw chicken heart
Ingredients high in essential fatty acids like raw salmon and chicken egg (without shell), or incorporate fish oils in regular feeding
Antioxidants – Vegetables and fruits
Purple pigmented – e.g., beetroot, red cabbage, blueberries
Yellow and Orange – e.g., carrots, sweet potato, pumpkin
Green pigmented – e.g., spinach, broccoli, kiwi
Low calorie meal boosters – e.g., bone broth (or Tummy Time probiotic broth )

3. Always provide fresh and clean water

Your dog needs adequate water intake each day to stay healthy and hydrated.

Dogs tend to drink water only when they are thirsty and much of their water intake comes from their food.

Water regulates your dog’s body temperature, aids digestion and waste removal.

If you have a dog who tends to ignore their water bowl why not add ( Tummy Time broth link ) to their water or food for optimal health and immunity.

4. Don’t overfeed and limit fatty/sugary treats

With every life stage of your dog, the food they eat and the right amount of food they need also change.

Overfeeding your dog will lead to weight gain, can shorten their life span and lead to some cancers.

The perfect meal size depends on the calorie content, metabolic rate, pet’s weight, and physical activities of your dog.

Make sure you only give them the calories they need. Feed them earlier in the morning so that they have enough time to burn off the calories through physical activities.

Treats… Just like us, too many treats can cause weight gain in your dog.

While it may seem like you are just treating your dog, overindulging or high calorie treats aren’t good for them and could lead to health problems.

Cut down on high calorie treats and feed your dog healthier (lean, clean, high protein) ones like Beg N’Bark Clean Treats.

5. Daily exercise

Exercising regularly can help boost your dog’s metabolism and encourage them to be more active.

If you’re wondering why your dog doesn’t eat a lot, it may be because they have a slower metabolism and doesn’t get hungry as quickly.

Start with small changes in exercise and soon your pet will be begging to do more!

The type of exercise you choose can depend on several factors, the most important being their current level of mobility, their age and weight.

What you do want to see is a progressive improvement in your dog’s fitness level and muscle tone without injury.

For more information about quality Australian made and manufactured probiotics for pets products, please view Ipromea’s range here

How can I help treat my dog’s diarrhoea?

darwin@whitelabelsoftware.com (Darwin Natividad) — Tue, 23 Nov 2021 07:41:58 GMT

How can I help treat my dog’s diarrhoea at home?

Diarrhoea in dogs is commonplace problem. Very simply, diarrhoea in dogs is caused by gastrointestinal distress.

This can occur from changes in your dog’s diet, scavenging spoiled food, new medicines, food allergies, and even sickness.

It is important to understand that the primary purpose of diarrhoea in dogs, from a physiological point of view, is to eliminate the cause of the upset.

Before you think about trying different treatment options, you need to try and figure out the underlying cause of your dog’s bowel problem.

While diarrhoea may simply be caused by something bad they have eaten, it can also be a sign of more serious health complications so we recommend getting your vet’s advice before you start trying to treat them.

What causes diarrhoea in dogs?

There are many different things that can upset a well-balanced digestive system and cause diarrhoea in your dog. Some things are more serious and can be life-threatening, while others can be less serious.

Dietary indiscretion e.g., garbage ingestion or an abrupt diet change
Inflammatory diseases e.g., diet intolerance or allergies
Intestinal Parasites , such as roundworms, hookworms, giardia
Infections with common viruses, such as parvovirus and distemper
Bacterial infections, such as salmonella
Illnesses, such as kidney and liver disease, colitis, i nflammatory bowel disease , and cancer
Antibiotics and other medications
Poisonous substances or plants
Swallowing an indigestible foreign body, like a toy or socks
Stress or emotional upset

Symptoms of dog diarrhoea

Is your dogs food giving them diarrhoea?

Loose stools are the main indicator of dog’s diarrhoea. It may also be accompanied by:

Vomiting
Loss of appetite
Weight loss
Abdominal pain
Urgency to defecate
Lethargy
Excessive gassiness
Straining to defecate
Dehydration
and other symptoms of disease.

If you are concerned about your dog’s health in any way, you should always contact your vet as diarrhoea can often be the first warning sign of a more significant health issue.

The faster you seek professional medical help, the better, especially if your dog is very young, old, or has pre-existing health conditions.

What stools say about your dog’s health

The colour and consistency of diarrhoea can say a lot about the cause of the problem and what is going on inside your dog’s gut.

Chocolate brown is normal, while colours like orange, green, or grey may signify issues with such organs as liver, gall bladder, or pancreas. Black tarlike stools are more serious and may point to internal bleeding. If you see this, contact your vet as soon as possible.

Home treatments for dog diarrhoea

Many cases of dog’s diarrhoea are mild and with the advice of your vet may be treated at home. They may respond to a program of very basic treatments, including:

Fasting

Withholding food for 12 to 24 hours, and providing water in small amounts frequently, can clear the cause of the upset and allow the gastrointestinal tract to settle.

However, if your dog is not strong or healthy enough for fasting, it can lead to further complications. For this reason, we don’t recommend fasting for puppies or elderly dogs, who need the nutrients.

After a fast, simple foods are usually introduced slowly. Many dog owners start with foods that act as binders, which can help normalise stool consistency.

You can start by feeding your dog:

Rice water – a splash of broth (add link) can make it more palatable
Plain white rice
Pumpkin puree (from the supermarket), powder or pet specific canned pumpkin
Plain yogurt
Probiotics – to promote live bacteria that aid digestion
Boiled potatoes, without skin
Cottage cheese
Plain protein sources like egg (no butter or oil) and chicken without skin
Herbs, such as fennel

Make Sure They Have Plenty of Water

Diarrhoea can quickly cause a dog to become dehydrated. Make sure that your dog has access to plenty of fresh, clean water and encourage them to drink. If you need to, you can add a splash of broth (add link) to their water to encourage them to drink.

Diarrhoea can happen for a number of reasons in dogs. By identifying the symptoms, understanding the causes and taking the necessary steps, you can have your dog feeling better in no time.

For more information about quality Australian made and manufactured probiotics for pets products, please view Ipromea’s range here

Young pup to take over surfing dog legacy

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 04 Nov 2021 08:25:26 GMT

A new pup will hopefully heal the hole left by the unexpected passing of the Gold Coast’s very own Instafamous surfing dog, Porkchops the British Bulldog.

Facing the loss of his best friend and surfing companion, it has not been easy for owner Sam Rollinson, but a new Golden Retriever puppy called Chino from sponsors Ipromea and breeders Activ Goldens should help.

“Losing a pet is like losing a best friend, and no matter how great their diet is and how active their lifestyle is like Porkchops, some dog’s lifespans are already determined by their genetics,” said Mr Rollinson.

“Nothing can properly fill the void of losing my best friend, but the gift of a puppy such as Chino is definitely a new friendship that will grow and help me recover from my loss.”

The existing relationships that Sam has managed to develop through Porkchops meant that Ipromea and Activ Goldens could take their partnership with him to a whole new level by gifting Sam a gorgeous puppy.

The partnership will follow the journey and life stages of Chino taking probiotics from a pup to becoming an adult dog and monitor the health benefits via microbiome testing.

The new puppy’s name, Chino, is a play on the product that was developed by Porkchops with the help of Ipromea called the Porkchoppuccino.

“I knew I would want another dog eventually and it didn’t necessarily need to be another British Bulldog. It just so happens that the best surfing dog in the world is a Golden Retriever called Ricochet , so she is the perfect breed to train to surf so we can continue Porkchop’s legacy.”

Chino will eventually take over Porkchop’s Instagram page that has 165,000 followers.

Activ Goldens has a top breeding lineage, also known as the ‘Porsche of the dog world’ and Chino is one of those puppies that is destined for great things.

Ipromea Brand Manager Tony Davis is excited by this next phase of their partnership with Sam and Chino, where they will follow her journey of learning to surf plus maintaining her health through probiotics.

“Everyone in the community is saddened by the loss of Porkchops and to show our continued support for Sam, we jumped on this opportunity to gift him a puppy that will learn to surf with him and go on an amazing probiotic health journey from the very beginning,” said Mr Davis.

“Partnering with Activ Goldens made sense to us because they not only breed some top dogs, but they also happen to be working alongside Probiotics Australia, the science behind our products, on an upcoming release of probiotic products for dogs.”

Chino is set to jump onto the surfboard and become one of the best surfing dogs in the world. Training with the best at Go Ride a Wave – Surfers

Paradise .

Ipromea will have a tent at the upcoming Paws at the Park on Sunday 7 November at Country Paradise Parklands, Nerang, where visitors can meet Chino and learn more about pet probiotics, microbiome testing and much more. Visit the Ipromea stand.

About Activ Goldens

Activ Goldens is the celebrated Brisbane based boutique Golden Retriever Stud. Rhys, the owner has spent decades in breeding and training Golden Retrievers to be national dog obedience winners and beautiful family pets. His personal quest, for a dog breed to be far superior for their intelligence and temperament, took Rhys far and wide ultimately sourcing the very best bloodlines in the world. Rhys founded the unique breed of Australian Field Golden Retriever’s, which he proudly boasts to be the Porsche of the dog world.

In this unending quest to improve every aspect of breeding the finest dogs there are exciting times ahead as Activ Goldens launches a range of products under the label Activ Dog Health.

Activ Daily is a Premium blend of Probiotic dog products designed to support whole body health & vitality for your dog.

In the media

Gold Coast Bulletin digital article here

See us this weekend at Santa Paws at the Park

darwin@whitelabelsoftware.com (Darwin Natividad) — Mon, 01 Nov 2021 09:16:48 GMT

Ipromea is excited to be a Bronze sponsor at the upcoming second Paws in the Park event of the year.

Event Details

When: Sunday, 7 November 2021

Time: 9am – 2pm

Where: Country Paradise Parklands, Gold Coast

What: Christmas market for dogs – find the best gifts for your pooch.

On the Ipromea stand you will find

Enter the competition to WIN an Ipromea Pet Microbiome Test Kit, plus a chance to WIN 1 of 20 Ipromea product prizes
Buy a copy of DR CLAIRE STEVEN’s BOOK ‘LOVE YOUR DOG’
Dr Claire Steven’s book signing
Get a photo with Chino the Golden Retriever puppy who’s set to be the next top surfing dog
Learn about the importance of pet probiotics and purchase products
Exclusive Paws at the Park product deals
Try a Porkchoppuccino with Ipromea probiotic product ingredients from the Bean Bender coffee cart
Try a Frochino frozen probiotic pet treat available via Hugo’s doggy ice-cream
Bandanas, masks and scrunchies available

Exclaimer: Stock is limited, so get in quick!

Check out the photos from the last event HERE

What are probiotics for dogs?

darwin@whitelabelsoftware.com (Darwin Natividad) — Fri, 08 Oct 2021 07:48:49 GMT

Probiotics for dogs explained

There are many benefits to giving your dog probiotics. But first, we must explain what probiotics are and then we will talk about what they do.

Probiotics are live microorganisms, which consist mainly of bacteria and some yeasts that live in the gastrointestinal system.

These healthy gut bacteria balance the internal environment to prevent disease and promote health and well being in your pet.

Probiotics that have been proven to work and are safe for dogs include strains such as:

Bifidbacterium animalis subsp. lactis
Lactobacillus acidophilus
Lactobacillus plantarum
Lactobacillus rhamnosus
Lactococcus lactis subsp. lactis
Enterococcus Faecium

A probiotic doesn’t need to include every bacteria strain listed above to work, but it should contain at least one or two of them.

What are the benefits of giving your dog probiotics?

A major part of your pet’s health derives from the intestine. The ‘healthy gut’ is known to be crucial for the physiology and wellbeing of your dog.

Any disturbances within the gut microbiota may lead to the development of a multitude of diseases and disorders e.g. diarrhea, allergies, obesity, and stress symptoms.

Your body is full of trillions of different types of bacteria, viruses and fungi, collectively known as the microbiome, and just like us our dogs have their very own.

But are probiotics good for dogs? The short answer is yes, probiotics provide benefits to the bacteria in the digestive system, balancing out the microbiome so that gut health can be maintained.

A healthy balance of bacteria is important for your dog’s immunity.

There are certain signs to look out for indicating your dog’s gut is unbalanced.

What are the symptoms to look out for when your dog’s gut is out of balance?

There’s a range of health issues that can arise when the microflora (or good bacteria) in your dog’s gut is unbalanced, so here’s a few signs to look out for:

Gas
Diarroea
Constipation (hard stools)
Bloating
Stomach pain or discomfort
UTI’s
Yeast infections
Ear infections or smells
Bad breath
Skin issues or loss of fur
Overweight/obese or underweight
Behavioral/mood disorders

Probiotics can help with your dog’s general wellbeing, but it’s important to consult with your veterinarian if you are concerned.

It’s always good to check if there’s something more sinister going on if your pooch is really unhappy.

What are the causes of unbalanced bacteria for dogs?

There’s a range of external and internal factors that can lead to your dog’s unbalanced gut.

Bacteria shifts in the digestive system can be caused by some of the following:

Ageing
Toxins
Drugs/medications
Antibiotics
A high starch or carbohydrate diet
A high fat diet
Drinking water
Sleeping/living hygiene

What’s the best type of probiotic to give your dog?

The type of probiotic you give your dog really depends on their individual health and needs.

Probiotics for dogs come in many forms.

How long does it take for probiotics to work in dogs?

Every dog is different. Some dogs respond in a day or two, and others may take up to 6 weeks with regular use. If you’re not seeing improvement by a few weeks, you may have the wrong product or you may need to change your dosage.

One thing you need to know is that giving your dog a human probiotic probably won’t help with their health and wellbeing.

Probiotics and postbiotics for pets come in different strains and there are some strains better suited for humans and some that are better suited to animals, or more specifically dogs.

If your dog loves to get treats – you can find some clean treats with the added benefit of probiotics. Trust us, your dog will be begging for more!

Alternatively, you can get probiotic broths or powders that can be added to their regular meals and your furry friend will be getting all the benefits without even realising it!

Another way dogs can get a dose of probiotics, especially if they are having skin/fur issues, is via a probiotic enhanced shampoo .

Ipromea is powered by Probiotics Australia, see more info here: https://www.probioticsaustralia.com.au/pet-and-animal-health/#pet-probiotics

Gut health for your dog should be a top priority

With their digestive system making up around 80% of their immune defense, gut health for your dog should be a top priority.

Gastrointestinal disorders are one of the main reasons owners bring their pets to the vet for healthcare.

As you know, owning a pet can be expensive. Especially if there are any health complications.

That’s why giving your dog probiotics should be one of your top priorities, because it means keeping your dog healthy, improving their immune system and general health.

A probiotic can help restore and maintain this balance of good and bad bacteria and let the digestive system operate at its full potential.

Not only are you providing benefits to your dog if you give them probiotics, but you are also benefiting from them too.

The health and well-being of your dog, just as their owner, depends on the gut microbes.

We share a large proportion of microbiota with our pets living in the same household.

Sharing bad bacteria can lead to problems for everybody – furry family members and all.

It’s time to restore you dog’s natural microbiome from head to tail and everywhere in between.

For more information about quality Australian made and manufactured probiotics for pets products, please view Ipromea’s range here: https://ipromea.com.au/products/

aws at the Park Wrap Up – a Great Event

darwin@whitelabelsoftware.com (Darwin Natividad) — Mon, 30 Aug 2021 09:25:31 GMT

The Paws at the Park event, that was held on Saturday, was a great day for all involved.

We can’t wait for the next one in November! You can find the next events details HERE .

Our Ipromea stand looked great, there was plenty of interest for our products and promotions, and the Porkchoppuccino launched at the event was a lapped up by almost 50 furry friends.

Check out some media coverage we received.

Nine News

Source: 9news Gold Coast

Gold Coast Bulletin

Source: Gold Coast Bulletin, Saturday 28 August 2021

New product launched – the Ipromea Porkchoppuccino

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 26 Aug 2021 08:30:10 GMT

The Gold Coast’s most insta-famous pooch, Porkchops the British Bulldog, has released his own trademarked coffee recipe – a healthier version of the much-loved Puppuccino.

Created in time to launch at the bi-annual Paws at the Park dog market event in Mudgeeraba this week, the Porkchopuccino is a play on the Starbuck’s phenomenon that has swept the world, but this new version includes a few Ipromea pet probiotic goodies for gut health.

Porkchops has an Instagram following of almost 170,000 and shot to fame as the face of Sam Rollinson’s Go Ride a Wave Surf School in Surfers Paradise.

“People love giving their dogs treats, but the original Puppuccino is not much more than cream in a cup, so not very good for them,” Sam said.

“As Porkchops is an ambassador for local pet probiotic company, Ipromea, we thought we’d partner with them on something new that he could enjoy while at the café – whilst also getting the added health benefits.

“The result is the Porkchopuccino, a drink based on lactose free milk with a shot of wonder supplement, Zoonatant™, and other probiotic goodies including ground up Ipromea Beg N’ Bark Clean Treats as the chocolate sprinkles.”

Porkchops is so sure his new creation will be a hit with his four-legged friends that he and partner Ipromea has engaged an intellectual property lawyer to trademark it.

As part of the bi-annual Paws in the Park this weekend, the Porkchopuccino will be available to buy at the Bean Bender coffee cart.

The Ipromea stand, where Porkchops will be greeting visitors, will be giving away vouchers for a free Porkchopuccino for anyone who enters their competition to win a Pet Microbiome Test Kit plus other Ipromea product prizes.

Ipromea Brand Manager Tony Davis said having a presence at this event via a stand and ambassadors Porkchops and Dr Claire Stevens will help people learn more about the importance of gut health for dogs.

“As they are a crucial part of our family, we share more than you think with our pets – especially when it comes to gut microbiome,” Tony said.

“Probiotics for pets restores your dog’s natural microbiome from head to tail and everywhere in between.

“With your dog’s digestive system making up around 80% of their immune defence, gut health for your dog should be a top priority.”

Paws at the Park is on this Saturday 28 August from 9am – 2pm at the Mudgeeraba Showgrounds.

You can visit Ipromea at the Paws at the Park dog market

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 18 Aug 2021 09:29:30 GMT

Ipromea is excited to be a Bronze sponsor at the upcoming Paws in the Park event on Saturday 28 August 2021, 9am – 2pm, at Mudgeeraba Showgrounds.

If you’re looking for a fun dog-friendly event on the Gold Coast, head to Paws at the Park which is an award-winning dog market event and the biggest of its kind.

Come see us at our Ipromea tent for your chance to…

Receive a FREE doggy bandana
Receive a FREE face mask for the humans
Enter the competition to WIN an Ipromea Pet Microbiome Test Kit, plus a chance to win 1 of 20 Ipromea product prizes
Buy a copy of DR CLAIRE STEVEN’s BOOK ‘LOVE YOUR DOG’
Get a photo with PORKCHOPS – THE SURFING DOG
LEARN MORE about the importance of pet probiotics and what they do
FREE voucher for a Porkchoppuccino with Ipromea probiotic product ingredients from the Bean Bender coffee cart!

Exclaimer: Stock is limited, so get in quick!

Find us at Site 48 – see map below.

Porkchops the Surfing Dog is the new Pet Ambassador for Ipromea

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 29 Jul 2021 08:40:09 GMT

WHILE the likes of world title surfing champions Mick Fanning and Stephanie Gilmore are sponsored by multi-million-dollar conglomerates, one four-legged friend who is no stranger to the swell has just scored a deal of his own.

Porkchops the British Bulldog, who has amassed over 160,000 followers on social media platform Instagram , is riding a wave of popularity by recently becoming an ambassador for pet probiotic company.

Sam Rollinson is Porkchops’ best friend and owner and is the Gold Coast Director for Go Ride a Wave Surf School in Surfers Paradise.

Porkchops is regularly seen surfing at the beach and has become a drawcard for tourists and locals alike.

Ipromea was founded earlier this year and offers Australia’s first new functional probiotic product range for pets.

Also backing the brand is well-known vet and social media personality Dr Claire Stevens, who is a passionate advocate of probiotics for pets.

Ipromea Brand Manager Tony Davis says the company is currently entering talks to be endorsed by the RSPCA and will be stocked in several reputable pet stores and veterinary clinics.

“We’ve received quite a bit of buzz since launching the brand and have already secured a number of distribution deals both domestically and internationally,” Mr Davis says.

“From the get-go, we wanted to make the brand fun and accessible to those who care about pet health and having our own set of brand ambassadors has been key to our early success.

“There is so much importance placed on human gut health nowadays and people both in the field and the general public are now recognising that the same applies to our pets.”

Our surfing Ambassador got some media attention recently. Check out the coverage via the links below:

7Newsqueensland Instagram and 7news gold coast Facebook

9news gold coast Instagram , Facebook a nd Website

Naturally Good Expo and Trade Show Sydney

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 30 Jun 2021 09:31:48 GMT

Last month we had the pleasure of attending the Naturally Good Expo and Trade Show in Sydney, where we were fortunate enough to connect with several likeminded small businesses and thought leaders all doing wonderful things in their own industries.

We also had the opportunity to attend a series of insightful talks from industry and business leaders, which really opened our eyes in terms of marketing and future business potential.

One such talk was hosted by Drew Webb, the head of marketing from Microba Life Sciences, who shared some unique insights on the company and why they are set on finding new answers through precise analysis of the gut microbiome.

The event took place from Sunday May 30 to Monday May 31 and featured over 200 exhibitors to spruik their wares across the trade show floor.

Ultimately, it was great to align ourselves with other businesses doing positive things in the shared microbiome space.

The team behind Ipromea was thrilled to take part in this fantastic event and we hope to hold a bigger and better stall in 2022!

The Naturally Good Expo, which takes place at Sydney Convention & Exhibition Centre, is the leading trade fair for natural, organic and healthy products in the Asia Pacific region.

In this context the exhibition range includes several products and services of the category natural, healthy, ecological, sustainable and free from.

In addition to food, beverages and food supplements this also refers to cosmetics and toiletries as well as home and living.

The products and services are presented by manufacturers, wholesalers, salespeople and retailers, who want to promote their products, identify new trends in the rapidly growing market, and establish new business contacts.

The Naturally Good Expo is co-located with Fantastic Food+Drink, whose focus is on the peculiarity and uniqueness of food and drinks. The Sydney Convention & Exhibition Centre is located in the heart of the bustling waterfront precinct of Darling Harbour.

Top 5 Signs that tell you that your dog is healthy

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 30 Jun 2021 07:51:59 GMT

Everyone knows that dogs are man’s best friend.

Most pooch parents would consider their dog a beloved member of the family due to their loyal companionship and let’s not forget those happily wagging tails every time we walk in the front door!

Like any parent, dog owners often over-think every little quirk their dog displays, but how can you tell if your furry friend is truly healthy and happy?

In addition to regular check-ups with your family vet, there are various signs to indicate your dog is happy and healthy.

For your benefit, the team at Ipromea have put together list of the top five indicators of a healthy dog below:

1. Shiny and clean coat

A healthy pet will generally have a shiny, lustrous and sparking coat due to natural oils and optimal shedding cycles. If your pet is licking, scratching or chewing its coat more than usual, it can be a sign of skin allergies, unbalanced gut biome or the presence of fleas or lice.

Try regularly bathing your pooch in a good quality pet shampoo (such as Ipromea’s Woof Wonder) for a healthy, balanced skin and coat. In addition, feeding your dog a healthy diet and using a good quality collagen supplement (Ipromea’s Pet Parade) will mean your pooch will not only look and smell amazing, they will also be feeling comfortable and happy.

2. Fresh Breath

A healthy mouth is crucial to a healthy pet. Clean smelling breath and relatively clean teeth are signs of good health. Try brushing your dog’s teeth, providing treats like bones (did someone say Beg n’ Bark?) and dental chews and keeping them on a high quality diet.

3. Optimal Weight

Obesity is one of the top concerns for veterinarians and it causes many of the same problems in dogs as it does in humans such as heart disease, diabetes, bone and joint disease and various cancers.

As tempting as it is to share your leftovers with your furry friend (who can deny those puppy dog eyes begging for food at the dinner table?) it is very important to ensure you maintain good portion control and provide healthy treats and meals to help maintain a healthy weight.

The good news is that Ipromea’s unique probiotic product range aids in balancing the natural gut microbiome, meaning weight can be controlled and your pet can continue living its best life!

4. Regular and Healthy Bowel Movements

One of the best ways to tell if your pet is healthy is to check out his poop! Healthy bowel movements indicate a healthy pup. Anything out of the ordinary could be due to a change in diet, stress, allergies or other diseases such as cancers, bowel obstructions and many other nasties.

Like humans, pet’s immune systems are 80 per cent dictated by what’s going on in the gut, so utilizing a regular routine with probiotics like Ipromea isn’t a bad idea!

5. Alert and engaged

A healthy and happy dog is eager to spend time with their family. Greeting you at the door, bringing you their favourite toys to play with, making eye contact and just being generally excited (about just about everything) is a sign your dog is in good shape.

If your dog starts suddenly spending time alone, seems disengaged or sleeping more often, it may be the first sign of a health issue. Listen to your gut (pun intended) and if you feel something isn’t quite right, seek advice from a vet. You are your pet’s voice and you are his best advocate.

Gold Coast Vet Dr Claire Stevens joins Ipromea as a brand ambassador

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 06 May 2021 08:47:41 GMT

We couldn’t be more excited to welcome Dr Claire Stevens to the Ipromea family as our brand ambassador!

With a lifelong passion for pets and animals of all shapes and sizes, Dr Claire possesses over ten years experience in the field.

She is a firm believer in supporting gut health and immunity for pets by recommending probiotics for her patients.

It’s safe to say Dr Claire stands behind what we do here at Ipromea and we look forward to sharing some insightful and engaging content with you over the coming months!

A Gutsy Move Into Pet Health

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 06 May 2021 08:46:29 GMT

Ipromea was fortunate enough to recently score a big splash in The Sunday Mail, with the story subsequently syndicated Australia wide across the NewsCorp network!

Published under major statewide mastheads including The Herald Sun, The Daily Telegraph, The Advertiser, The West Australian and The Mercury, we feel blessed to have such widespread media exposure for our launch!

See the story below!

Thanks to the dedicated team at Gold Coast full-service agency Zakazukha for making this magic happen!

New Pet Probiotic Product Range Launched

darwin@whitelabelsoftware.com (Darwin Natividad) — Thu, 11 Mar 2021 08:49:12 GMT

Australia’s first new functional pet product range has dropped! We are thrilled to announce the launch of Ipromea, a comprehensive collection of products designed to restore your pet’s natural microbiome from head to tail and everywhere in between!

With a unique suite of products specifically tailored to support optimal pet health from the inside out, Ipromea ensures the wellbeing of your four-legged friends while keeping harmful pathogens at bay.

We are now living in an era when the importance of gut health is not to be underestimated, and you may be surprised to know the same applies to our pets too.

After understanding the advantages of postbiotics and probiotics for humans, we can now relate many of these benefits to our pets by incorporating them into their daily diet.

Most importantly, our products are backed by science and are filling a much-needed void in the marketplace to take the health of our pets to a whole new level.

Upon launch, we are excited to share our first suite of unique probiotic products which include:

Beg ‘N’ Bark Probiotic Treats
Woof Wonder Probiotic Shampoo
Tummy Time Probiotic Tonic
Pet Parade Collagen Powder

Best of all, we have plenty of exciting new products on the way, which are undergoing final tests in the lab and will be available on our online shop in the coming months! This will include an exclusive range for your feline friends. We’ve also entered agreements to stock Ipromea across a number of credible pet product retailers in the near future.

We are incredibly thrilled to launch to the market and hope you love our Ipromea product range as much as your pets will!

Tips and tricks: Puppy’s First Grooming

darwin@whitelabelsoftware.com (Darwin Natividad) — Wed, 10 Jan 2018 12:18:15 GMT

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line. Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive on the start-up mentality to derive convergence on cross-platform integration.

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI.

“ Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. "

Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service. Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Holistically pontificate installed base portals after maintainable products.

Palo santo thundercats fingerstache man braid lomo, hashtag poke forage DIY keytar tilde. Letterpress poke kogi skateboard. Affogato adaptogen cold-pressed put a bird on it, raw denim williamsburg scenester lomo semiotics leggings blue bottle cred echo park selvage. Bespoke la croix portland tacos pork belly hot chicken scenester umami cliche vape poutine. PBR&B pickled wayfarers tilde. Wayfarers biodiesel helvetica yr meh. Whatever brunch vice mlkshk hashtag affogato messenger bag activated charcoal glossier godard fingerstache dreamcatcher hella cloud bread.

Keeping An Eye on Your Cat’s Eyes

darwin@whitelabelsoftware.com (Darwin Natividad) — Sat, 01 Apr 2017 04:33:03 GMT

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Est ratione doloribus optio minus cum ab. Nostrum rerum minus sapiente eveniet fuga quos tenetur est. Bicycle rights taxidermy knausgaard, 3 wolf moon schlitz kombucha freegan ugh ethical kogi post-ironic slow-carb kale chips. Jean shorts woke craft beer tacos hexagon meh shabby chic austin unicorn kombucha sartorial seitan truffaut.