Visit us at the Sydney dog lovers show

July 12, 2022
An advertisement for the dog lovers show with a beagle looking up

We are proud to announce that Ipromea is going to be participating in the Sydney Dog Lovers Show!


Event Details

When: Saturday 6 & Sunday 7, August 2022


Time: 9:30am – 5pm daily


Where: Sydney Showground


Ipromea’s Stand: 239


Ipromea is going to the Dog Lover Show in August 2022!

Ipromea is going to be part of one of the biggest Australian dog festivals, and we can’t wait to share all the details with you. 


The Sydney Dog Lovers Show is not just a simple fair, for two days national and international dog brands will be educating, entertaining and inspiring dog owners and lovers. 


We would love to see you there and share the WOOF LOVE. The whole show will be packed with attractions, talks and exhibitions. You just need to register and purchase your ticket here.


Walk around and see the amazing brands and products exposed during the weekend, check out our stand (Ipromea 239) and get free samples for your doggie. 


A child is petting a dog on the floor.

Top thing you can do at the show


  • Meet and cuddle more than 800 doggies across the weekend. Breeders from all over the nation will be assisting the show.
  • Australia’s most talented aquatic dogs will be launching themselves into a 100,000-litre pool to perform an aquatic show. (We won’t be missing this one!) 
  • More than 40 shows to inform, entertain and make you a better dogmum and dogdad. 
  • Free talks from some of the leading dog and animal experts with tips for a healthier, happier hound on the Main Stage with a wide array of must-see presentations from Dr Chris Brown, Dr Katrina Warren, Kelly Gill & The WONDERDOGS, Lara Shannon, Rose Horton, Brodie Young and more to be announced soon.
  • Be woof-merised in the Vitapet Arena by Australia’s most talented dogs. Dr Katrina Warren, Kelly Gill & The WONDERDOGS, Dave Graham and his K9 Ninja Dog Stars, Lara Shannon will be showing off their dog’s best tricks.
  • Shop and save fulfilling your dog’s favourite products on site.
  • And much more…

Ipromea at Dog Lover Sydney Show

We want to say a Big THANK YOU to all the dog lovers who came to Ipromea’s stand at the Dog lovers Show Sydney.

​The weekend went so quick! We were amazed with all the animal and human attendants, the dog shows were extraordinary and the food trucks delicious. 


It was a great opportunity to share our love for pets, treats and pet’s health education.


For more information visit: Dog Lovers Show Sydney Facebook Page


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By Tony Davis February 22, 2026
Maintaining optimal gut health is crucial for dogs, as it directly influences their overall well-being. Below we dive into the distinctions between prebiotics, probiotics , and postbiotics, three essential components of canine nutrition that support digestive health. Learn how each type contributes to the gut microbiome, the benefits they offer, and how to choose the right supplements for your furry friend. Understanding these differences can help you as a pet owner make an informed decision about your dog's dietary needs and enhance your pets' health. What Are Prebiotics, Probiotics, and Postbiotics in Canine Nutrition? Prebiotics, probiotics, and postbiotics are vital components of canine nutrition that play distinct roles in supporting gut health. Prebiotics are non-digestible fibers that serve as food for beneficial gut bacteria, promoting their growth and activity. Probiotics, on the other hand, are live microorganisms that confer health benefits when consumed in adequate amounts, enhancing the gut microbiome's balance. Postbiotics are bioactive compounds produced by probiotics during fermentation, which can also provide health benefits to the host. Together, these components work synergistically to maintain a healthy digestive system in dogs. Research has explored the combined efficacy and safety of supplements integrating prebiotics, probiotics, and postbiotics. How Do Prebiotics Support the Dog Gut Microbiome? Prebiotics support the dog gut microbiome by providing essential nutrients that beneficial bacteria need to thrive. These fibers, found in foods like chicory root and inulin, are fermented by gut bacteria, leading to the production of short-chain fatty acids (SCFAs). SCFAs play a crucial role in maintaining gut health by providing energy to colon cells, reducing inflammation, and enhancing the gut barrier function. By fostering a diverse and balanced microbiome, prebiotics contribute to improved digestion and overall health in dogs. Indeed, the fundamental role of prebiotics in shaping the canine gut microbiota and enhancing overall health is well-documented. What Role Do Probiotics Play in Enhancing Dog Digestive Health? Probiotics enhance dog digestive health by introducing beneficial bacteria into the gut, which can help restore balance after disturbances such as antibiotic use or dietary changes. Specific strains of probiotics, such as Lactobacillus and Bifidobacterium, have been shown to improve digestion, reduce diarrhea, and support immune function. By competing with harmful bacteria for resources and producing antimicrobial substances, probiotics help maintain a healthy gut environment, ultimately leading to better nutrient absorption and overall well-being. What Are the Key Differences Between Prebiotics, Probiotics, and Postbiotics for Dogs? Understanding the key differences between prebiotics, probiotics, and postbiotics is essential for pet owners looking to optimise their dog's gut health. While prebiotics serve as food for beneficial bacteria, probiotics are the live microorganisms that provide health benefits. Postbiotics, in contrast, are the beneficial compounds produced by probiotics during fermentation. Each plays a unique role in supporting the gut microbiome, and their combined effects can lead to enhanced digestive health in dogs. How Do Prebiotics and Probiotics Interact in the Canine Gut? Prebiotics and probiotics interact synergistically in the canine gut to promote a healthy microbiome. Prebiotics provide the necessary nutrients for probiotics to flourish, while probiotics help ferment these fibers, producing beneficial metabolites. This interaction enhances the overall effectiveness of both components, leading to improved gut health and better digestion. For instance, when prebiotics are consumed alongside probiotics, the beneficial bacteria can thrive, leading to increased production of SCFAs and other health-promoting compounds. Why Are Postbiotics Considered the Next Generation of Pet Nutrition? Postbiotics are gaining recognition as the next generation of pet nutrition due to their potential health benefits. Unlike probiotics, which require live bacteria to be effective, postbiotics are stable compounds that can exert health benefits without the need for live microorganisms. Recent research has shown that postbiotics can enhance gut barrier function, modulate immune responses, and reduce inflammation. As a result, they represent a promising area of study in canine nutrition, offering a new approach to supporting gut health. What Are the Benefits of Prebiotics, Probiotics, and Postbiotics for Dogs? The benefits of prebiotics, probiotics, and postbiotics for dogs are numerous and can significantly enhance their overall health. Each component contributes uniquely to digestive health, immune support, and overall well-being. How Do Prebiotics Improve Canine Digestive Health? Prebiotics improve canine digestive health by promoting the growth of beneficial gut bacteria, which in turn enhances nutrient absorption and digestion. By increasing the production of SCFAs, prebiotics help maintain a healthy gut environment, reducing the risk of gastrointestinal disorders. Additionally, prebiotics can improve stool quality and consistency, leading to healthier bowel movements. In What Ways Do Probiotics Help Dogs’ Immune Systems? Probiotics play a crucial role in supporting dogs' immune systems by enhancing the gut-associated lymphoid tissue (GALT), which is a significant part of the immune system. By promoting a balanced gut microbiome, probiotics help prevent the overgrowth of harmful bacteria and pathogens. Research indicates that regular probiotic supplementation can lead to improved immune responses, reducing the incidence of infections and illnesses in dogs. How to Choose the Right Gut Health Supplement for Your Dog? Choosing the right gut health supplement for your dog involves considering several factors, including the specific needs of your pet, the quality of the product, and the ingredients used. It's essential to select supplements that contain well-researched strains of probiotics and prebiotics, as well as postbiotics that have demonstrated health benefits. What Factors Should You Consider When Selecting Prebiotic and Probiotic Supplements? When selecting prebiotic and probiotic supplements for your dog, consider the following factors: Ingredients: Look for high-quality sources of prebiotics and specific probiotic strains that have been shown to be effective in dogs. Dosage: Ensure that the supplement provides an adequate dosage of probiotics, typically measured in colony-forming units (CFUs). Ipromea's products have billions of CFU. Brand Reputation: Choose products from reputable brands, such as Ipromea , that conduct third-party testing to ensure quality and efficacy. Are Postbiotic Supplements Safe and Effective for Dogs? Postbiotic supplements are generally considered safe and potentially effective for dogs. Research indicates that they can provide health benefits without the need for live bacteria, making them a stable option for supporting gut health. However, it's essential to consult with a veterinarian before introducing any new supplements to your dog's diet, especially if they have underlying health conditions. What Does Recent Research Reveal About Postbiotics in Dog Nutrition? Recent research has shed light on the potential benefits of postbiotics in dog nutrition, highlighting their role in enhancing gut health and overall well-being. Studies have shown that postbiotics can improve gut barrier function, modulate immune responses, and reduce inflammation, making them a valuable addition to canine diets. How Are Postbiotics Changing the Landscape of Canine Gut Health Supplements? Postbiotics are changing the landscape of canine gut health supplements by offering a stable and potentially effective alternative to traditional probiotics. As research continues to uncover their benefits, more pet owners are turning to postbiotic supplements to support their dogs' digestive health. This shift reflects a growing understanding of the importance of gut health in overall canine wellness and the potential for postbiotics to play a significant role in pet nutrition.
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