Ipromea turns one!

March 11, 2022
A birthday cupcake with a lit candle and sprinkles on a pink background.

To help celebrate our one-year anniversary, Ipromea is running a birthday week special offer of 25% off the entire Ipromea pet probiotic range.


The Ipromea first birthday is officially today, 11 March, and we have a whole week of celebrations planned.

A white dog wearing a party hat is sitting next to a cupcake with a candle.

Birthday sale for you

To show how much we love our customers support and to say thank you, we are offering you an exclusive birthday sale discount:


Receive 25% off the whole range of Ipromea products


Coupon code: Firstbday



Show support


Have you purchased Ipromea products? We would love to hear from you!


To help us on our journey to bring quality pet probiotics to pet owners, it’s important for our customers to share their experiences with our product and help other pets benefit from the goodness of Ipromea probiotics.



Win a free product


Every person who leaves a review/testimonial will go in the draw to WIN an Ipromea product. If you’ve already left a review previously, you will still go in the draw.



Leave a review


Please take the time to leave a review under each of the products on our website:


Beg N’ Bark


Pet Parade


Tummy Time


Woof Wonder


On Facebook


On Google



The first year


Despite the odds, most start-up companies don’t last the first year and all the other unpredictable events such as Covid and floods, our pet probiotic company has made it through their first year with flying colours. Check out our very first blog.

A pair of black quotation marks on a white background.

20% of businesses fail in their first year and around

60% will go bust within their first three years
Australian Bureau of Statistics

Because our products are backed by science and manufactured at a reputable Australian probiotic company, the product quality speaks for itself.


However, due to pet probiotics being a relatively new concept for Australians, although popular in the UK and America, the awareness and uptake of probiotics for pets has been slow to begin with.


The pet product market is starting to take notice of probiotics designed for pets and Ipromea is on the forefront.


Ipromea has successfully completed its first year in business. No longer in its infancy, it is time for the brand to continue its momentum of growth and development.



Our achievements


Over the last year, Ipromea has done a lot of great things, including:


  • Launched 11 March 2021
  • Brought four products to market
  • Dr Claire Stevens Ambassador partnership
  • Naturally Good Expo and Trade Show in Sydney 
  • Porkchops Ambassador partnership and media coverage
  • Released Porkchoppuccino (dog friendly puppaccino mix) in memory of Porkchops passing
  • Chino Ambassador partnership and media coverage
  • Created new product Frochino (frozen dog ice-cream)
  • Paws at the Park sponsor
  • Central Pet wholesale distributor partnership
  • Petstock online
  • RSPCA online shop



What’s next


We’ve got some exciting things happening in the coming year. Keep your eyes peeled for the following:



We hope you can continue supporting us and help spread the word about the benefits of probiotics for pets.

If you have any questions or would like to know how we can work together, please get in contact with us via info@ipromea.com.au


We want to say a Big THANK YOU to all the dog lovers who came to Ipromea’s stand at the Dog lovers Show Sydney.

​The weekend went so quick! We were amazed with all the animal and human attendants, the dog shows were extraordinary and the food trucks delicious. 


It was a great opportunity to share our love for pets, treats and pet’s health education.


For more information visit: Dog Lovers Show Sydney Facebook Page


Explore More

 

By Tony Davis February 22, 2026
Maintaining optimal gut health is crucial for dogs, as it directly influences their overall well-being. Below we dive into the distinctions between prebiotics, probiotics , and postbiotics, three essential components of canine nutrition that support digestive health. Learn how each type contributes to the gut microbiome, the benefits they offer, and how to choose the right supplements for your furry friend. Understanding these differences can help you as a pet owner make an informed decision about your dog's dietary needs and enhance your pets' health. What Are Prebiotics, Probiotics, and Postbiotics in Canine Nutrition? Prebiotics, probiotics, and postbiotics are vital components of canine nutrition that play distinct roles in supporting gut health. Prebiotics are non-digestible fibers that serve as food for beneficial gut bacteria, promoting their growth and activity. Probiotics, on the other hand, are live microorganisms that confer health benefits when consumed in adequate amounts, enhancing the gut microbiome's balance. Postbiotics are bioactive compounds produced by probiotics during fermentation, which can also provide health benefits to the host. Together, these components work synergistically to maintain a healthy digestive system in dogs. Research has explored the combined efficacy and safety of supplements integrating prebiotics, probiotics, and postbiotics. How Do Prebiotics Support the Dog Gut Microbiome? Prebiotics support the dog gut microbiome by providing essential nutrients that beneficial bacteria need to thrive. These fibers, found in foods like chicory root and inulin, are fermented by gut bacteria, leading to the production of short-chain fatty acids (SCFAs). SCFAs play a crucial role in maintaining gut health by providing energy to colon cells, reducing inflammation, and enhancing the gut barrier function. By fostering a diverse and balanced microbiome, prebiotics contribute to improved digestion and overall health in dogs. Indeed, the fundamental role of prebiotics in shaping the canine gut microbiota and enhancing overall health is well-documented. What Role Do Probiotics Play in Enhancing Dog Digestive Health? Probiotics enhance dog digestive health by introducing beneficial bacteria into the gut, which can help restore balance after disturbances such as antibiotic use or dietary changes. Specific strains of probiotics, such as Lactobacillus and Bifidobacterium, have been shown to improve digestion, reduce diarrhea, and support immune function. By competing with harmful bacteria for resources and producing antimicrobial substances, probiotics help maintain a healthy gut environment, ultimately leading to better nutrient absorption and overall well-being. What Are the Key Differences Between Prebiotics, Probiotics, and Postbiotics for Dogs? Understanding the key differences between prebiotics, probiotics, and postbiotics is essential for pet owners looking to optimise their dog's gut health. While prebiotics serve as food for beneficial bacteria, probiotics are the live microorganisms that provide health benefits. Postbiotics, in contrast, are the beneficial compounds produced by probiotics during fermentation. Each plays a unique role in supporting the gut microbiome, and their combined effects can lead to enhanced digestive health in dogs. How Do Prebiotics and Probiotics Interact in the Canine Gut? Prebiotics and probiotics interact synergistically in the canine gut to promote a healthy microbiome. Prebiotics provide the necessary nutrients for probiotics to flourish, while probiotics help ferment these fibers, producing beneficial metabolites. This interaction enhances the overall effectiveness of both components, leading to improved gut health and better digestion. For instance, when prebiotics are consumed alongside probiotics, the beneficial bacteria can thrive, leading to increased production of SCFAs and other health-promoting compounds. Why Are Postbiotics Considered the Next Generation of Pet Nutrition? Postbiotics are gaining recognition as the next generation of pet nutrition due to their potential health benefits. Unlike probiotics, which require live bacteria to be effective, postbiotics are stable compounds that can exert health benefits without the need for live microorganisms. Recent research has shown that postbiotics can enhance gut barrier function, modulate immune responses, and reduce inflammation. As a result, they represent a promising area of study in canine nutrition, offering a new approach to supporting gut health. What Are the Benefits of Prebiotics, Probiotics, and Postbiotics for Dogs? The benefits of prebiotics, probiotics, and postbiotics for dogs are numerous and can significantly enhance their overall health. Each component contributes uniquely to digestive health, immune support, and overall well-being. How Do Prebiotics Improve Canine Digestive Health? Prebiotics improve canine digestive health by promoting the growth of beneficial gut bacteria, which in turn enhances nutrient absorption and digestion. By increasing the production of SCFAs, prebiotics help maintain a healthy gut environment, reducing the risk of gastrointestinal disorders. Additionally, prebiotics can improve stool quality and consistency, leading to healthier bowel movements. In What Ways Do Probiotics Help Dogs’ Immune Systems? Probiotics play a crucial role in supporting dogs' immune systems by enhancing the gut-associated lymphoid tissue (GALT), which is a significant part of the immune system. By promoting a balanced gut microbiome, probiotics help prevent the overgrowth of harmful bacteria and pathogens. Research indicates that regular probiotic supplementation can lead to improved immune responses, reducing the incidence of infections and illnesses in dogs. How to Choose the Right Gut Health Supplement for Your Dog? Choosing the right gut health supplement for your dog involves considering several factors, including the specific needs of your pet, the quality of the product, and the ingredients used. It's essential to select supplements that contain well-researched strains of probiotics and prebiotics, as well as postbiotics that have demonstrated health benefits. What Factors Should You Consider When Selecting Prebiotic and Probiotic Supplements? When selecting prebiotic and probiotic supplements for your dog, consider the following factors: Ingredients: Look for high-quality sources of prebiotics and specific probiotic strains that have been shown to be effective in dogs. Dosage: Ensure that the supplement provides an adequate dosage of probiotics, typically measured in colony-forming units (CFUs). Ipromea's products have billions of CFU. Brand Reputation: Choose products from reputable brands, such as Ipromea , that conduct third-party testing to ensure quality and efficacy. Are Postbiotic Supplements Safe and Effective for Dogs? Postbiotic supplements are generally considered safe and potentially effective for dogs. Research indicates that they can provide health benefits without the need for live bacteria, making them a stable option for supporting gut health. However, it's essential to consult with a veterinarian before introducing any new supplements to your dog's diet, especially if they have underlying health conditions. What Does Recent Research Reveal About Postbiotics in Dog Nutrition? Recent research has shed light on the potential benefits of postbiotics in dog nutrition, highlighting their role in enhancing gut health and overall well-being. Studies have shown that postbiotics can improve gut barrier function, modulate immune responses, and reduce inflammation, making them a valuable addition to canine diets. How Are Postbiotics Changing the Landscape of Canine Gut Health Supplements? Postbiotics are changing the landscape of canine gut health supplements by offering a stable and potentially effective alternative to traditional probiotics. As research continues to uncover their benefits, more pet owners are turning to postbiotic supplements to support their dogs' digestive health. This shift reflects a growing understanding of the importance of gut health in overall canine wellness and the potential for postbiotics to play a significant role in pet nutrition.
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