New Ipromea Ad Featuring Pup’s Probiotic Journey Launches

March 25, 2022

Chino, a Field Golden Retriever, embarks on an Ipromea pet probiotic journey in this fun-filled animated advertisement highlighting the benefits Chino and her family go through on her probiotic path.



The Advertising Campaign

Ipromea, the marketing team at Zakazukha and the talented animators at Caldwell Entertainment have combined their creative minds to produce a colourful animated TVC, hitting screens on the WIN Network next week.


Ipromea’s pet probiotic journey advertisement will run over the next 6 months across regional Queensland, New South Wales and Victoria.


Supported by a digital campaign, Chino’s journey aims to generate awareness around the harmful germs unintentionally transferred from pets to families and show how probiotics especially designed for pets can help keep us safe from unwanted bacteria.


The advert adopts a light and humorous tone to convey its message aimed at pet owners and their families, and features images of Chino surfing and getting into general puppy mischief.


https://www.youtube.com/watch?v=ALDq9yEdi-E&t=3s



Ipromea’s Probiotic Journey

The story behind the animation centres around an adorable puppy called Chino, Ipromea’s fabulous petfluencer/dog ambassador, and the first steps of her exciting probiotic adventure.


Chino’s story includes her loving family with whom she shares much of her time playing, eating, and sleeping together, but unbeknownst to them all – they are also sharing microbiome and gut issues.


Like most puppies learning to exist in the big wide world, Chino find herself getting into all sorts of messes, from licking things she shouldn’t, dragging her bum along floors, rolling in mud, eating flies and rubbish to who knows what else!


Consequently, Chino unknowingly picks up and spreads all sorts of disgusting germs to the rest of her family and, unsurprisingly, Chino and the family’s infant start to feel sick.


The invisible germs affect and influence their gut microbiome, causing an imbalance which results in gut issues, tummy upsets, and possibly other types of bacteria-related illnesses.


But all that changes when…


“Chino takes her first big step in her next great adventure… the Ipromea Probiotic Journey.”


Ipromea functional pet products are packed full of probiotics that are especially designed to help improve the gut health of your four-legged friends. 


It helps balance the bacteria in your cat or dog’s gut, so they can stay healthy and active and continue making new friends.


Due to taking her daily probiotics, Chino begins to feel happier, healthier and has the energy to do the things she loves – such as surfing!


When Chino and her owner visit a dog park, another owner is concerned that Chino is not protected by probiotics. Luckily, she is and Chino’s owner pulls out a bag of Ipromea Beg N’ Bark probiotic treats which he carries everywhere they go.


Chino’s story teaches us about the dangers of harmful bacteria on unsuspecting pet owners and the importance of keeping families protected via regular probiotic supplement intake.


It also educates more people about the benefits of probiotics for pets, and how Ipromea probiotics are designed with dog and cat-specific probiotic strains which target microbiome or gut bacteria – ultimately, balancing good and bad bacteria to maintain general health and well-being.


To find out more about the extensive research behind pet probiotics, visit Ipromea. There are numerous studies supporting the many benefits of probiotics for our beloved fur babies.



Chino The Surfing Pup

The story of Chino starts with the tragic passing of Porkchops, a beloved surfing British Bulldog with over 165,000 Instagram followers.


The teams at Ipromea and Brisbane breeders Activ Goldens partnered together to help Porkchop’s grieving owner, Sam Rollinson, a surf instructor at Go Ride a Wave – Surfers Paradise, by gifting him with an adorable Golden Retriever pup.


These days, Porkchops’ legacy continues on – Sam enjoys teaching Chino to surf the waves on the beaches of the sunny Gold Coast.


Read Chino’s story full story here.



About Ipromea

Ipromea is Australia’s first new functional product range that restores your dog’s natural microbiome from head to tail and everywhere in between.


Our range ensures their wellbeing while keeping harmful pathogens at bay, with the goodness of billions of probiotic bacterial cells in every bite.


With their digestive system making up around 80% of their immune defence, gut health for your dog should be a top priority.


Please find the range of Ipromea products HERE.

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By Tony Davis February 22, 2026
Maintaining optimal gut health is crucial for dogs, as it directly influences their overall well-being. Below we dive into the distinctions between prebiotics, probiotics , and postbiotics, three essential components of canine nutrition that support digestive health. Learn how each type contributes to the gut microbiome, the benefits they offer, and how to choose the right supplements for your furry friend. Understanding these differences can help you as a pet owner make an informed decision about your dog's dietary needs and enhance your pets' health. What Are Prebiotics, Probiotics, and Postbiotics in Canine Nutrition? Prebiotics, probiotics, and postbiotics are vital components of canine nutrition that play distinct roles in supporting gut health. Prebiotics are non-digestible fibers that serve as food for beneficial gut bacteria, promoting their growth and activity. Probiotics, on the other hand, are live microorganisms that confer health benefits when consumed in adequate amounts, enhancing the gut microbiome's balance. Postbiotics are bioactive compounds produced by probiotics during fermentation, which can also provide health benefits to the host. Together, these components work synergistically to maintain a healthy digestive system in dogs. Research has explored the combined efficacy and safety of supplements integrating prebiotics, probiotics, and postbiotics. How Do Prebiotics Support the Dog Gut Microbiome? Prebiotics support the dog gut microbiome by providing essential nutrients that beneficial bacteria need to thrive. These fibers, found in foods like chicory root and inulin, are fermented by gut bacteria, leading to the production of short-chain fatty acids (SCFAs). SCFAs play a crucial role in maintaining gut health by providing energy to colon cells, reducing inflammation, and enhancing the gut barrier function. By fostering a diverse and balanced microbiome, prebiotics contribute to improved digestion and overall health in dogs. Indeed, the fundamental role of prebiotics in shaping the canine gut microbiota and enhancing overall health is well-documented. What Role Do Probiotics Play in Enhancing Dog Digestive Health? Probiotics enhance dog digestive health by introducing beneficial bacteria into the gut, which can help restore balance after disturbances such as antibiotic use or dietary changes. Specific strains of probiotics, such as Lactobacillus and Bifidobacterium, have been shown to improve digestion, reduce diarrhea, and support immune function. By competing with harmful bacteria for resources and producing antimicrobial substances, probiotics help maintain a healthy gut environment, ultimately leading to better nutrient absorption and overall well-being. What Are the Key Differences Between Prebiotics, Probiotics, and Postbiotics for Dogs? Understanding the key differences between prebiotics, probiotics, and postbiotics is essential for pet owners looking to optimise their dog's gut health. While prebiotics serve as food for beneficial bacteria, probiotics are the live microorganisms that provide health benefits. Postbiotics, in contrast, are the beneficial compounds produced by probiotics during fermentation. Each plays a unique role in supporting the gut microbiome, and their combined effects can lead to enhanced digestive health in dogs. How Do Prebiotics and Probiotics Interact in the Canine Gut? Prebiotics and probiotics interact synergistically in the canine gut to promote a healthy microbiome. Prebiotics provide the necessary nutrients for probiotics to flourish, while probiotics help ferment these fibers, producing beneficial metabolites. This interaction enhances the overall effectiveness of both components, leading to improved gut health and better digestion. For instance, when prebiotics are consumed alongside probiotics, the beneficial bacteria can thrive, leading to increased production of SCFAs and other health-promoting compounds. Why Are Postbiotics Considered the Next Generation of Pet Nutrition? Postbiotics are gaining recognition as the next generation of pet nutrition due to their potential health benefits. Unlike probiotics, which require live bacteria to be effective, postbiotics are stable compounds that can exert health benefits without the need for live microorganisms. Recent research has shown that postbiotics can enhance gut barrier function, modulate immune responses, and reduce inflammation. As a result, they represent a promising area of study in canine nutrition, offering a new approach to supporting gut health. What Are the Benefits of Prebiotics, Probiotics, and Postbiotics for Dogs? The benefits of prebiotics, probiotics, and postbiotics for dogs are numerous and can significantly enhance their overall health. Each component contributes uniquely to digestive health, immune support, and overall well-being. How Do Prebiotics Improve Canine Digestive Health? Prebiotics improve canine digestive health by promoting the growth of beneficial gut bacteria, which in turn enhances nutrient absorption and digestion. By increasing the production of SCFAs, prebiotics help maintain a healthy gut environment, reducing the risk of gastrointestinal disorders. Additionally, prebiotics can improve stool quality and consistency, leading to healthier bowel movements. In What Ways Do Probiotics Help Dogs’ Immune Systems? Probiotics play a crucial role in supporting dogs' immune systems by enhancing the gut-associated lymphoid tissue (GALT), which is a significant part of the immune system. By promoting a balanced gut microbiome, probiotics help prevent the overgrowth of harmful bacteria and pathogens. Research indicates that regular probiotic supplementation can lead to improved immune responses, reducing the incidence of infections and illnesses in dogs. How to Choose the Right Gut Health Supplement for Your Dog? Choosing the right gut health supplement for your dog involves considering several factors, including the specific needs of your pet, the quality of the product, and the ingredients used. It's essential to select supplements that contain well-researched strains of probiotics and prebiotics, as well as postbiotics that have demonstrated health benefits. What Factors Should You Consider When Selecting Prebiotic and Probiotic Supplements? When selecting prebiotic and probiotic supplements for your dog, consider the following factors: Ingredients: Look for high-quality sources of prebiotics and specific probiotic strains that have been shown to be effective in dogs. Dosage: Ensure that the supplement provides an adequate dosage of probiotics, typically measured in colony-forming units (CFUs). Ipromea's products have billions of CFU. Brand Reputation: Choose products from reputable brands, such as Ipromea , that conduct third-party testing to ensure quality and efficacy. Are Postbiotic Supplements Safe and Effective for Dogs? Postbiotic supplements are generally considered safe and potentially effective for dogs. Research indicates that they can provide health benefits without the need for live bacteria, making them a stable option for supporting gut health. However, it's essential to consult with a veterinarian before introducing any new supplements to your dog's diet, especially if they have underlying health conditions. What Does Recent Research Reveal About Postbiotics in Dog Nutrition? Recent research has shed light on the potential benefits of postbiotics in dog nutrition, highlighting their role in enhancing gut health and overall well-being. Studies have shown that postbiotics can improve gut barrier function, modulate immune responses, and reduce inflammation, making them a valuable addition to canine diets. How Are Postbiotics Changing the Landscape of Canine Gut Health Supplements? Postbiotics are changing the landscape of canine gut health supplements by offering a stable and potentially effective alternative to traditional probiotics. As research continues to uncover their benefits, more pet owners are turning to postbiotic supplements to support their dogs' digestive health. This shift reflects a growing understanding of the importance of gut health in overall canine wellness and the potential for postbiotics to play a significant role in pet nutrition.
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